Certain myths are indestructible... the Riviera myth is one of them. A descendant of the famous Baume & Mercier line, the Riviera Chronograph XXL reveals itself in new flamboyant attire as the company announced its launch in the Middle East. The association of red gold and black rubber expresses harmonious power and offers a resolutely modern and sporty look.
Watchmaking evolution is all about endless reinvention... one's own myths too! In 2004, the designers at Baume & Mercier created a new generation of Riviera.
A rejuvenation treatment that did not make any concessions in its quest for modernity; the Riviera preserves its essence - a dodecagonal watchcase and a flexible strap for unequalled comfort, while the dial doted with Roman numerals demonstrates meticulous restyling and ultimate attention to detail.
It isn't surprising that today this line is increasingly winning the favours of the most exacting connoisseurs.
The Riviera XXL chronograph will be no exception. Dressed in new apparel, its powerful and harmonious presence does not go unnoticed. The imposing 43mm dodecagonal case in black PVD steel has its rightful place. But above all, the contrasting red gold bezel underscored by the symmetry of the four screws and a black vulcanized rubber strap puts it in a class of its own.
The combination of noble materials is further enhanced by a superb dial finish featuring a transfer printed glossy white honeycomb dcor to recall the dodecagonal shape of the watch. Baume & Mercier's symbol, the letter phi, is present on the gilt hour hand, whereas the counters remain discreet to underscore the brilliance of the bezel.
With its personal stamp, the Riviera made its mark in the 70s. Succeeded by high caliber heirs like the Riviera Chronograph XXL, it is destined to have the same impact on this millennium.
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© Press Release 2006
