12 December 2016

Manama, Bahrain: Atbahrain B.S.C.(c), Bahrain’s leading Destination Management Company, has announced the appointment of Destination Management expert, Mr. Peter Cook, as its Chief Executive Officer as it seeks to build a world class management team to showcase Bahrain’s rich offerings as a travel and tourism destination both regionally and internationally.

Mr. Cook, who was a key player in the development of Dubai and Oman’s tourism industry, brings to Atbahrain more than 30 years of experience in the tourism industry, and an extensive knowledge-base in destination marketing, development of destination management services in the tourism and hospitality industry, and the creation and delivery of unique destination service products that enhance the visitor experience.

Commenting on the appointment, Atbahrain board member Mrs. Nouf Alsowaidi  said: “We are very pleased to have Peter at the helm of Atbahrain. We are confident that with his vast experience in all sectors of the tourism industry, in addition to his in depth knowledge and regional experience, that Atbahrain will succeed in its mission to showcase the diverse offerings of the the Kingdom to regional and international travelers.”

Commenting on his appointment Mr. Cook said: “I am thrilled and honoured to work with the AtBahrain team. Bahrain is unique in the Middle East and through Atbahrain’s comprehensive tour and travel package offerings we will seek to showcase this and deliver an authentic Bahraini experience to individual and group travelers to Bahrain.”

Atbahrain is currently reaching out to leading Tour Operators in the primary tourism generating countries in Europe, targeted Asian countries and the GGC markets. The objective is to have the operators feature Bahrain as a holiday destination in their Middle East programmes.

Atbahrain travel and tour packages include sporting trips, where travelers can experience fast cars, watersports, and a skydive in the world’s tallest indoor wind tower - all while relishing in 5-star luxury. Visitors can also choose a Culinary Adventure where they will learn authentic Bahraini cooking by world class chefs in a lavish waterfront setting, or experience Bahrain’s rich and colorful culture and heritage, featuring days and nights exploring the vibrant alleys of Bahrain’s traditional Souqs, the beautiful architecture of heritage houses, and historical forts, museums and cultural centers.

As the “Home of Motorsports in the Middle East”, Atbahrain offers packages tailored to regional and international motorsports fans as well. These include the FIA WEC 6 Hours of Bahrain, and the F1 Grand Prix package, providing visitors a unique experience.

Mr. Cook added: “By increasing inbound tourism, Atbahrain facilitates the economic progress of the Kingdom. It bridges gaps between Bahrain and other nations and peoples, drives sustainable economic growth by creating a source for generating jobs for Bahrainis, and also being a catalyst for real growth and development in the Kingdom’s tourism industry. Atbahrain offers visitors the opportunity to discover the real Bahrain. As a destination, Bahrain’s offerings are rich, diverse and untapped, and Bahrainis should be immensely proud of their unique and beautiful country.”

For more information about Atbahrain visit http://at-bahrain.com

About AtBahrain

Atbahrain is a wholly owned subsidiary of Bahrain Mumtalakat Holding Company (“Mumtalakat”).

The company is focused on developing, managing and marketing Bahrain as a travel and tourism destination, and aims to partner with key players globally and in Bahrain’s market in order to strengthen Bahrain’s proposition locally, regionally and internationally.

For Media Enquiries, you may contact:

Hamad Al Kooheji

Business Development & Marketing Manager

Direct        +973 17562601

Mobile      +973 66655444

Office        +973 17562600

Email:  hamad.alkooheji@at-bahrain.com
Website : http://at-bahrain.com

© Press Release 2016