New courses, fresh challenges, more Vorsprung
New 4X4, chauffeur & team building courses
Advanced safety driving course further extended
Dubai, 20 April, 2010 - The Audi driving experience is expanding its portfolio by offering new courses, fresh challenges and new prices. Based at the Dubai Autodrome since early 2008, the Audi driving experience has already allowed hundreds to challenge and improve their driving skills in a safe environment under direct supervision of qualified instructors.
The existing Performance driving course and Advanced Safety course have now been expanded to cover further safety and accident prevention measures and several new courses have been added to the program. These include the Audi Q7 driving experience that specifically trains the skills of handling SUVs on a light off-road track, the Audi R8 driving experience that teaches speed and power in combination with skill and responsibility, as well as a specially designed chauffeur driving course. The program also offers individually tailored team building courses. In addition to new courses and challenges the Audi driving experience also features a new fleet of Audi A4, R8, and Q7.
Audi has more than 25 years of experience in driver training courses with locations in Germany, Finland, Sweden, Austria and Dubai. The Audi driving experience is designed to make drivers more confident and capable to face the uncertainties that wait on public roads by developing a deeper understanding of driving and practicing those skills in a controlled environment.
"The Audi driving experience is a not-for-profit initiative by Audi Middle East. It allows our customers and fans to experience Audi and push the limits, but it's equally important to teach driver safety in addition to the features already built into the cars" explains Jeff Mannering, Managing Director of Audi Middle East.
Prices start at USD 250 for the half-day Audi Advanced Safety driving course. Gift vouchers are available. For booking, please contact info@audidriving.net or visit www.audidriving.net.
-Ends-
AUDI Group sold around 950,000 cars in 2009. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 45,500 in Germany. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. By 2015, Audi plans to significantly increase the number of models in its portfolio to 42.
Audi has long been fulfilling its social responsibility on many levels - with the aim of making the future worth living for generations to come. The basis for Audi's lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG's commitment to environmental issues is the newly established Audi Environmental Foundation.
AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005: Audi Middle East. The current Middle East model range comprises the A3 Sportback and A4, the A5, A5 Sportback, A5 Cabriolet, A6, S6 and RS 6, the TT and TT RS Coupe and Roadster, the A8, S8, the Q5, Q7, the R8 and the R8 V10.
© Press Release 2010
