CrossFire Multi-Graphics Processor Platform to deliver the best performance, image quality and game compatibility in the industry
Dubai, United Arab Emirates - ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT) has chosen the GITEX 2005 IT exhibition, taking place in Dubai, UAE from 25-29 September, as the platform to officially launch CrossFire, the ultimate gaming platform.
The introduction of Crossfire is set to revolutionize gaming in the region by providing gamers with more flexibility and game compatibility than any other multiple graphics processor platform. It combines the power of ATI's Radeon Xpress chipsets for Intel and AMD processors, a standard Radeon graphics processor and a Radeon CrossFire Edition graphics card to bring massive performance and image quality to gamers.
"The high quality audience attending the exhibition includes the region's senior decision makers who regard GITEX as the definitive IT event in the Middle East. This makes it the ideal venue for ATI to work closely with its channel partners to showcase its latest technology and highlight our pioneering position in the world's high-tech gaming sector," said Rauf Baig, managing director, ATI Middle East.
"ATI's CrossFire platform is by far the most broadly compatible and flexible multi-GPU platform and gives users the most options for enhancing performance and visual quality. We believe this platform sets the stage for outstanding gaming now and in the future, with systems powered by ATI's graphics processors and chipsets," he added.
When gamers add a CrossFire Edition graphics card, which includes the CrossFire compositing engine, to their Radeon Xpress powered system they are doubling their graphics rendering potential. With a variety of settings, they can use the rendering horsepower to get up to twice the performance of a single graphics card, or they can choose to put the horsepower to work increasing the image quality of their games, making them look better than ever before.
The strength of ATI's CrossFire platform is its broad game compatibility. ATI's unique multiple graphics processor implementation allows CrossFire to automatically work with every game, new or old, without requiring special game profiles or driver updates. Whether a customer is playing a game that was released last night or last year, CrossFire can automatically make the game run faster and look better.
"With its amazing system and graphics performance, the resulting CrossFire system is a dream machine for regional gamers. Whether they game professionally or for fun, they are sure to be the envy of their friends. And the growing popularity of ATI's Radeon X800- and Radeon X850-based graphics cards in the region suggests that Middle East gamers are already CrossFire ready!" he concluded.
ATI Technologies also announced that it will be showcasing its forthcoming RADEON graphics processor at GITEX 2005.
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About ATI Technologies
ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processing unit (GPU) provider and is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of approximately US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice. For media or industry analyst support, visit our Web site at http://www.ati.com
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© Press Release 2005
