Jeddah, Kingdom of Saudi Arabia, 12 April 2010 : Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, will provide Saudi Arabian Airlines with the next generation Amadeus Altéa customer management solution and Amadeus e-commerce solutions as part of a long-term IT partnership. The objective of the partnership is to improve the traveller experience through enhanced recognition, speed up passenger processing with greater automation and drive more sales and operational efficiencies.

Saudi Arabian Airlines will adopt all three modules of the world leading Altéa Customer Management Solution including Altéa Reservation, Altéa Inventory and Altéa Departure Control (DC) to manage its sales and reservations, inventory and flight departure management needs. The airline will also adopt Amadeus' portfolio of e-commerce solutions, used by more than 100 airlines, to manage its global online presence.

Commenting on the agreement Eng. Nashat M. Bukhari, General Manager, Amadeus Saudi Arabia, said, "We are pleased to support Saudi Arabian Airlines in their technology upgradation with Altéa and e-commerce solutions. The implementation aims to transform the carrier's core airline processes to better meet the demands of a fast growing business. The new solution will help the airlines to be more efficient and follow a flexible passenger service system. Additionally, our strong presence across the Middle East will allow us to work closely with the airline to help boost their revenue and profit."

The agreement will see Saudi Arabian Airlines migrate to a number of Amadeus solutions, including Altéa, over the coming weeks and months.

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Amadeus is the chosen technology partner and transaction processor for the global travel and tourism industry. The company provides distribution and technology solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers).

Amadeus operates under a transaction-based business model that offers IT solutions to virtually all players in the travel industry.  The Amadeus system processed more than 670 million billable travel transactions in 2009.

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations - data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.

The company is majority owned by AMADEUS IT HOLDING, S.A., whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. The Amadeus group employs over 9,300 employees worldwide, with 123 nationalities represented at the central offices.

More information about Amadeus is available at: http://www.amadeus.com  

Contact details
Amadeus
Corporate Communication / Corporate Marketing
tel: +34 91 582 0160
fax : +34 91 582 0188
e-mail : mediarelations@amadeus.com

Asda'a  (KSA)
Bashar Kharbat / Malik Abdullrahman
Asda'a Burson-Marstellar
T: +966 2 6575194
F: +966 2 6575277
b.kharbat@asdaa.com / M.Abdullrahman@asdaa.com    

© Press Release 2010