Amman - Abdali Psc announced the launch of its most recent initiative presented by Ru'yatuk, Abdali Psc's CSR program. The newly launched initiative, 'Alwaan' by Abdali, comes as a joint venture between Abdali Psc and Relief International - Schools Online (RI-SOL) aiming to encourage education and community development in Jordan through a development scheme that builds on the facets of experience and human resources.
Relief International - Schools Online (RI-SOL) is an international NGO that encourages education and community development in Jordan since 2001. RI-SOL works primarily with disadvantaged youth, many of which have been deprived of hope in the future. In the past years, with the presence of RI-SOL in Jordan it has been very evident that youth are generally not actively engaged in their communities, and portray little participation in the social and political development process.
Since the launch of Abdali Psc's CSR program, Ru'yatuk, its focal concern to fuel a better Jordan has become overt through the recent efforts and contribution directed towards community needs on a distinct level. The Ru'yatuk CSR program was created by Abdali Psc to reach the Jordanian community through extending beyond the development of a new downtown, but rather by granting access to the Jordanian youth, the cornerstone of the future of Amman, to a better integration into the society they live in.
Ruyatuk's new endeavour is the "Alwaan'' by Abdali program, a development scheme that builds on the facets of experience and human resources. Together RI-SOL and Abdali Psc will tackle a segment of the youth aged from 12-30 years that are living in underprivileged areas of Amman namely, Wehdat, Jabal Naser, Ashrafieh, and Al Hashmi Al-Shamali.
The goal of this program is to engage this segment of Jordan's community to capitalize and participate in opportunities that they are not capable to reach with their limited resources and hence to open a doorway for a vibrant future. The young Jordanians will be granted the opportunity to participate and implement youth- led projects such as the 'design a community project' with a budget provided at hand. As a result this program will enable them to:
· Receive life skills and capacity building trainings
· Learn about their roles in their local communities
· Be familiar with team work and identify key concepts from their work
· Gain a better understanding of the needs of their society
· Learn the value of social cohesion
· Be able to communicate with higher representatives in the community
Jamal Itani, CEO of Abdali Psc stated: "The aim of the 'Alwaan' by Abdali initiative, is to provide youth with the opportunity to feel that they can turn their dreams into reality, offering them the opportunity and tools to be the agents of positive change in their community. For us, investing in today's youth and empowering them, is the first step for building a better tomorrow. Abdali's efforts will be guiding young men and women, from less fortunate backgrounds, to stir on the right path of fulfilling their visions and dreams and flourishing both their future and their counties".
On the other hand, Angelita Caredda, Country Director of Relief International - Schools Online said: "As Jordan moves forward, its biggest challenge is to develop a highly skilled workforce and engage the youth to compete in the global economy. Today our partnership with Abdali Psc, proves once again what Jordan has to offer in terms of community involvement and the role it plays in making a better future for generations to come"
The Alwaan project, introduced under the Abdali Ru'yatuk umbrella, will perform as a doorway to increasing employability, facilitating access to labour markets and enabling these youth to enhance and contribute to the development of their own community. Overall, the result from this experience will be a trickling effect that will be dispensed over to the rest of their society, when being looked upon as role models.
-Ends-
About the Abdali New Downtown in Amman - Jordan
Abdali Investment and Development psc is a land-development private shareholding company established to handle the development of the Abdali urban regeneration project, the new downtown of Amman in Jordan. The Abdali Urban Regeneration project is the largest mixed-use development project ever encountered in the heart of Amman. To be developed on 447,000m² of land, the project will comprise of a total built up area of more than 1.8 million m2 consisting of residential apartments, office space, commercial and retail outlets as well as entertainment. Abdali with a value exceeding USD3 billion will be the premium central business and residential district of Amman and will catapult the city into the 21st century, placing it at par with most renowned cities of the world.
About RU'YATUK
Abdali's success as a project has always depended on its relation to the greater community: the company has made it a priority to address the needs of Amman and take into consideration the social and environmental aspects of its development. Building on this philosophy, Abdali launched its first CSR full-fledged program, RU'YATUK, the social responsibility arm which seeks to empower Jordanian youth from all ages and backgrounds. The program will coordinate all the activities sponsored by Abdali and finally unite them under one roof, with the theme "Let your vision come to life". In doing so, Abdali will be taking on an active developer's role, enabling young men and women from all walks of life to make a real change in Jordanian society and fulfill their vision through different artistic and educational means.
About Relief International
RI is dedicated to addressing the long-term developmental needs of beneficiaries, even while in the emergency phase. RI focuses on serving people who typically have not received due attention. RI believes that, as a humanitarian agency, one of its main functions is to communicate the needs of vulnerable populations to the international community. Consequently, RI works closely with the local communities it serves to ensure that programs do not impose solutions from the outside but, instead, addresses long-term needs and requirements.
© Press Release 2008
