Dubai, March 16, 2015: Al-Futtaim Panatech, the exclusive partner for Panasonic products in the UAE, has announced the opening of its biggest brand showroom in Dubai.

Located near the bustling Fish Roundabout in Deira, the new brand showroom, spread across 8,600sq.ft, will serve as a one-stop destination for customers, housing the most expansive range of Panasonic products, all under one-roof.

Panasonic, a fortune 500 company and Japan's largest and most popular electronic brand, features the new look showroom with a contemporary look and a neatly laid store offering dedicated product corners, providing customers with an ideal opportunity to touch, feel and experience the product prior to purchase.

Customers will be able to browse through the latest, most technologically advanced and innovative product line-up from the Japanese consumer electronics giant including Home and Kitchen appliances, AV products, Telecommunication and Security products, Office Automation, Professional Broadcasting and electrical and construction material products all under one roof.

Sachin Wadhwa, Director - Electronics at Al-Futtaim group said: "We are extremely delighted to open our biggest Panasonic brand showroom in Dubai. From the moment they walk into the showroom, we want our customers to have a truly spectacular and unique shopping experience and we have kept this in mind while redesigning the showroom. This will be the first Panasonic showroom in the UAE to showcase the entire range of consumer products alongside a wide range of B2B products with live demonstrations for customers to touch and feel the product.

"We are confident the new Al-Futtaim Panatech showroom offers the very best in retail shopping and will help us strengthen our position in the market," he added.

Commenting on the opening of the biggest brand showroom in UAE, Shinichi Wakita, Managing Director, Panasonic Marketing Middle East & Africa, said: "Our biggest brand showroom in UAE will serve as an ideal one-stop destination where customers will have access to the wide range of product offerings from Panasonic. In contrast to the limitation of showcasing only few products or categories with retail or mass outlets, our exclusive brand showroom will give every customer a comprehensive insight into our complete line-up of products that cater to every segment of society as well as variety of verticals. Moreover, the customers will have an advantage of 'touch, feel and experience' with live-demo's and activities that will further add to the excitement of an unique shopping experience. We plan to open such brand showrooms across the Middle East region."

To celebrate the opening, Al-Futtaim Panatech will have a series of great deals, offers and prizes for an entire month. Starting March 12 until April 10, customers will receive an assured gift of a scratch card and weekly gold coin raffle coupon for every purchase of AED 50 and above.

For purchases above AED 500 customers will receive a scratch card, entry in to the weekly gold coin raffle plus a chance to win big in the mega bumper offer of a Panasonic Home Makeover. There are also live cooking demonstrations on weekends, Beauty demos and Karaoke competitions conducted in-store in addition to fabulous deals across all product categories.

"The new brand showroom is a reflection of Panasonic's commitment to outline the company's increased focus on enhancing showroom display as the key strategy for the region", added Mr Wakita.

The new store is open from Saturday to Thursday from 9:30am till 9:30pm and on Friday from 4:30pm till 9:30pm. The contact number for the showroom is 04 271 9670.

-Ends-

Al-Futtaim Panatech:
Al-Futtaim Panatech, a member of the Al-Futtaim Group's retail division, is the sole distributor of the Panasonic brand in the UAE. In addition to a wide distribution network covering over 400 resellers, Al-Futtaim Panatech operates two exclusive Panasonic showrooms - one located in Dubai Mall and one in Deira, near fish roundabout.  The AFP - Panasonic showrooms offer customers the complete range of Panasonic's innovative and cutting-edge products, all under one roof. The company also has a dedicated enterprise team that specialises in "solution sales" to corporate and institutional customers - covering PBX systems, professional audio video products including projectors & displays, scanners, Toughbooks (rugged laptops), Panaboards & video surveillance systems. For more information, please visit: www.panasonicuae.com.

For more information, please contact:
Lejo Johnny
PR Manager
GMASCO Marketing Communications
An Al-Futtaim group company
Tel: Direct: +971 4 208 5849
Cell: +971 50 453 7023
Email: lee.j@gmasco.com

© Press Release 2015