Dubai, UAE: A new digital platform connecting career women to flexible employers with mom-friendly, inclusive cultures – – has officially launched.
The mission of is to get professional mothers back to work, giving them access to companies that provide the support and resources they need to successfully balance work and family life. goes further to provide top level services and personal support to an ever-expanding network of job-hunting mothers, including resume help and interview coaching – as well as offering corporate inclusivity certification for businesses.

The initial roll-out of is in the US, soon to be followed by expansion into the Middle East, UK, and Europe.
The platform is founded by seasoned Dubai entrepreneur and professional negotiator Zabeen Mirza, an ex-Wall Street banker and management consultant. She has extensive international business experience, notably in the Middle East, and has worked with some of the most prestigious organizations in the world.
Commenting on the reason for the new platform, Mirza said: “Career-focused mothers have historically been discriminated against, with many having to choose between childcare and raising a family and pursuing a fulfilling career.
“The burden on working mothers is certainly not new, but the pandemic has exacerbated it. However, it has also made it clear that remote, flexible work is not only possible, but successful. There is no reason for women and parents to be forced into a position of choosing between career and kids.”
A pre-launch campaign saw a huge wave of interest with a couple of thousand sign-ups already to the newsletter – signaling the critical demand for the platform, especially as employers and talent alike prepare for a post-COVID workplace.”
Mirza says subscribers so far have been: “working mothers, moms-to-be, moms looking to re-enter the workplace – basically a woman of any family status seeking flexible employment in an inclusive work environment.” 
The pioneering platform will feature regular contributions from working moms and sector experts on a variety of topics – including a no-holds-barred podcast. There is also a live jobs board with a "hire a mom" section for women to post profiles for employers to find them.
Uniquely, there is also an online shop with branded merchandise where a percentage of the profits will go to support selected charities and non-profits that advocate for and support women in the workplace. 

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