10 January 2008
Zahid Tractor, the exclusive dealer of Renault in the Kingdom, together with Renault-GCC, launched 2008 Renault through a new integrated marketing philosophy, "Ooh La La." The top European/French brand is now introduced through a cool and trendy integrated concept that aims to capture the aspiration of today's upbeat lifestyle of Saudi youth.
"The philosophy behind 'Ooh La La,' describes the soul of Renault and anything that relates to it," Yousuf Khaja, Renault franchise manager at Zahid Tractor, said. "Ooh La La" in French means (cool), therefore everything Renault offers in the Kingdom is Ooh La La. Khaja added that Renault customers would enjoy a wide spectrum of new offers and services that could be felt as soon as they entered a Renault showroom or a service center. "Renault now has extended the warranty on our cars to three years or 100,000 km, whichever comes first.
Zahid Tractor, the exclusive dealer of Renault in the Kingdom, together with Renault-GCC, launched 2008 Renault through a new integrated marketing philosophy, "Ooh La La." The top European/French brand is now introduced through a cool and trendy integrated concept that aims to capture the aspiration of today's upbeat lifestyle of Saudi youth.
"The philosophy behind 'Ooh La La,' describes the soul of Renault and anything that relates to it," Yousuf Khaja, Renault franchise manager at Zahid Tractor, said. "Ooh La La" in French means (cool), therefore everything Renault offers in the Kingdom is Ooh La La. Khaja added that Renault customers would enjoy a wide spectrum of new offers and services that could be felt as soon as they entered a Renault showroom or a service center. "Renault now has extended the warranty on our cars to three years or 100,000 km, whichever comes first.
© Arab News 2008
