New store targets upmarket segment
KUWAIT CITY, April 28: Yusuf A. Alghanim & Sons group added yet another feather to its cap when it hosted the media for a roundtable discussion to present its new store, Reflections.
Reflections is a revolutionary brand of bathroom furniture housing an advanced level of bathroom designs matched with an exclusive range of taps, tiles, ceramics and bathroom accessories.
The media roundtable was held in an effort to exhibit the exquisitely revamped showroom and address the need for the premium bathroom décor.
The roundtable panel was led by the Reflections Business Director, Gary Hatcher, who proceeded to acquaint the media around the showroom through a detailed tour to share the essence of Reflections.
Hatcher went on to say "Reflections is more than just offering bathroom amenities. It is about realizing the dream of creating a special place in homes to reflect the personality, love of luxury and comfort and is absolutely stunning and awe inspiring."
He added, Reflections caters to a market that desires comfort and elegance and seeks to reflect their own sophisticated style. The retail outlet is cleverly harmonized with a combination of adult and children specific bathroom supplies to save time, effort and extra resources to shop for -- all under one roof.
The marketing manager of Reflections, Jane D'Mello said, "We wanted our media partners to witness the store's transformation and growth into an era that demands superior quality and exceptional service for every penny spent.
"Our goal at this meet was to establish a long-term partnership that will undoubtedly aid in strategically positioning Reflections as the first option in bathroom design," she said.
Discussions at the roundtable centered on various topics such as the target audience, availability of high quality European brands, interior designer photorealistic design services that allows the customer to see how their bathroom will look before buying and the other value added services offered such as delivery and installation.
Meanwhile, the operations manager Mohammed Kansour said "Our mission is to create an outstanding environment that will transcend our customers' bathroom experience to a whole new level yet sustain the quality, durability and personal impressions.
"It was our honor to host the media roundtable and we look forward to building a strong and fruitful relationship in the coming years," he said.
Reflections, is the newest addition to the Yusuf A. Alghanim & Sons Ltd group, an innovative brand specialized in bathrooms, tiles, sanitary and accessories.
Located in Shuwaikh next to the Alghanim garage, the showroom features full size bathrooms of the latest modern and chic designs and exclusive products from many award-winning brands such as Grohe, Impronta, etc to mention a few.
Reflections also offers a range of children's bathrooms all combined with a collection of color matching accessories giving a one stop shop for a complete bathroom solution.
Yusuf A. Alghanim & Sons is one of the largest, privately-owned companies in the Gulf region. A multinational company operational in 40 countries with more than 30 businesses involved in advertising, retail, electronics and home building furnishings, automotives, construction, shipping, travel, etc.
By: Paul Francis X. Fernandes
© Arab Times 2010
