17 June 2005
Dubai - Laticrete RAK has decided to expand its production capacity and add new product lines in the coming fiscal year 2005-06 announced Dr. Khater Massaad, MD of Laticrete RAK on the occasion of the first anniversary of the opening of Laticrete RAK plant based at Ras Al Khaimah.

The decision to expand Laticrete RAK was the result of overwhelming demand for its high strength tile installation products throughout the Middle East. Laticrete RAK provides a complete solution for their clients through a complete system approach. The single source responsibility and one stop service resulted in more and more customers opting for Laticrete RAK system products, said Dr. Massaad.

During the last 12 months, the most popular product proved to be the "SpectraLOCK" Stainless, anti bacterial grouts. Not only with the large commercial establishments like supermarkets and food processing industries but also the residential owners showed their preference to Laticrete stainless grouts over ordinary cement based grouts in wet areas like bathrooms, swimming pools and especially in kitchens. Laticrete offers 10 Years warranty on its specialty products.

Nearly 50 years old, US based company Laticrete International is the world leader in high strength, shock and weather resistant installation systems for ceramic tile, porcelain tile, pavers and stone. The Laticrete RAK products are increasingly being used in several of the largest projects throughout the region. Laticrete's regional office and technical support centre for its operation in the Middle East is also based at RAK, which provides technical support and training to the installers and contractors free of charge.

© Khaleej Times 2005