Hansaplast Junior plasters has been launched, promising to protect children's wounds from dirt and bacteria while being entertained by funny pictures on the plasters.
The kid-friendly plasters are also water-resistant so it keeps the wound protected even during rigorous activities indoors and outdoors. Hansaplast Junior also promises to be painless when the plaster is taken off the skin.
"We have been part of every family's first aid kit for numerous years," said Robert Taylor-Hughes, general manager for Beiersdorf in the Middle East and East Asia. "The reason stands in our extra care - to be a valued companion, always there when needed."
Some of the characters printed on the plasters include Winnie, the Pooh, and all the other characters from The Book of Pooh such as Tigger, Piglet and Eeyore.
Hansaplast plaster's heritage dates back to 1882, when Beiersdorf developed the first adhesive coated plaster. Hansaplast currently offers a range of high-quality plaster, which is positioned as uncomplicated solutions to everyday pains and problems, according to a statement.
Hansaplast is known for being one of the leading brands for self-medication covering consumer needs in regard to wound care, sports-related injuries, muscle and back pain, foot care and insect bites.
© Gulf Marketing Review 2005
