MUSCAT -- A Toyota is special. Once someone drives a Toyota, it makes a place for itself in the heart on the sheer strength of its quality and ease of handling. Recently, Saud Bahwan Automotive declared a unique 'Touch and Try' test-drive campaign. Upon the launch of the campaign, everyone rushed in droves to get an exclusive driving experience on the Toyota of their choice.
The 'Touch and Try' test-drive campaign began last week from leading malls like Al Araimi Complex, Al Harthy Complex, City Plaza and Jawarat Al Shatti Complex in Muscat interior towns like Sohar, Salalah, Barka, Seeb, Ibri , Nizwa and Sur amongst many others. In the next few weeks, this activity will be carried out from over 45 locations to cover even the remotest locations like Yanqul, Quriyat, BB Ali and Musanna.
The far-reaching exercise by Saud Bahwan Automotive will provide every customer a unique first-hand feel of the new Toyota range vehicles. "I thank Toyota for bringing this novel idea which gives an opportunity to test drive the brand new introductions to one and all" remarked Ahmed Saif al Harthy a student from SQU who was very impressed after test driving the new Fortuner 4 WD.
"TOUCH -- 'Towards Unbelievable Customer Happiness' -- is the driving philosophy behind Toyota's unique marketing ideas in Oman," commented a senior spokesperson from Saud Bahwan Automotive LLC, while kick-starting the popular Toyota 'Touch and Try' test drive campaign.
Soaring far above the rest, Toyota commands an extraordinary market dominance that has few parallels around the globe. Indeed, nothing else comes close to Toyota in Oman. Its leadership position has been upheld over the years not only due to the product's excellence but also to the 'customer firsts' in marketing and after-sales pioneered by the Saud Bahwan Group.
© Oman Daily Observer 2005
