Jotun's new 'Era-Coat MDF' furniture powder coating promises to offer furniture manufacturers and designers better 'freedom of design'

Jotun Powder Coatings recently launched their first furniture powder coatings range 'Era-Coat MDF'. Specially created for designers and furniture makers, Jotun proclaims that this cost-effective and eco-friendly new coating solution offers complete 'freedom of design' and can coat the most intricate of furniture. This new range is based on the latest MDF color trends, which includes 'Era-Coat MDF Primo', a uniquely engineered primer and a top coat 'Era- Coat MDF 32T', available in 20 trendy colors and textures.

Formulated to ensure a seamless coated surface, 'Era-Coat MDF'  products can coat both the front and back of the MDF board at once, and leave it reclaimable, safe, resistant to scratches, water, stains and impact. Adaptable enough to bring to life any design concept, 'Era-Coat MDF' is ideal for a host of areas including office furniture, retail displays and shelving, flat-pack furniture, doors and countertops, kitchen cabinets and bedroom wardrobes.

In line with Jotun Powder Coatings' commitment to minimizing any environmental damage, 'Era-Coat MDF' does not contain solvents nor releases any Volatile Organic Compounds (VOCs). 'Era-Coat MDF' offers almost unlimited design opportunities, with properties that allow it to work for pieces of any shape, as well as rounded corners and contoured edges.

Complimenting the 'Era-Coat MDF 32T', the 'Era-Coat MDF Primo', is a basecoat that gives excellent adhesion and sealing properties to the MDF board. When used in combination with 'Era-Coat MDF 32T' as a top coat, and following strict quality and process control procedures, 'Era-Coat MDF Primo' extends the use of MDF powder coatings to a larger range of high-end products within the furniture industry.

Jotun has also recently launched the new and improved 'Woodshield' product range, developed to deal with the usual challenges and issues of wood coatings and paints like long drying time, the presence of very strong odors and lack of options in finish. 'Woodshield Exterior' provides twice the power of UV Protection, minimizing color fading and protecting wood against cracking, peeling and erosion from sunlight. 'Woodshield Interior' creates a smooth and tough hydrophobic film that makes for easy cleaning of the wood surface. It has a uniquely formulated quick-drying resin, which acts as a fast-drying formula and leads to a convenient and quick-drying solution - saving time, energy and manpower. 'Woodshield' is available in three color ranges that have been developed to provide reliability and high aesthetic value. 'Golden Sand' is meant to capture the golden tone of the forest and represents the richness of the woods. 'Forest Walk' comes in natural red and green elements that inspire ways to beautify the timber grain. 'Semi-opaque shades' attracts inspirations from season change and colors from spring to fall.

© Timber Design & Technology 2012