13 April 2004
MUSCAT — Shell’s commitment to the Sultanate of Oman’s social development finds a new opportunity as Shell Oman Marketing Company (SOMC) collaborates with the Directorate-General of Tourism (DGT) to launch its pioneering initiative to promote domestic tourism in the Sultanate.
The three-month long promotion under the theme ‘My Beautiful Oman’ starts from mid-May. To kick start this marketing campaign, SOMC and DGT are also hosting an ‘Open House’ for industry representatives at 10am today, at the first floor auditorium of the Ministry of Commerce and Industry where the objectives of the campaign will be clearly outlined and queries will be answered during an interactive session.
Commenting on the idea behind this promotion, Irshad Lawati, managing director of SOMC, said: “We are pleased to be part of this landmark endeavour to promote tourism in our great country which has immense tourism potential. This initiative promises to spur domestic tourism by giving representation to all the operators in the travel and tourism industry and highlighting their packages for the benefit of the local tourist.”
Mohammed Al Farsi, brand and communications manager of SOMC, said: “More than 300,000 copies of the 20-page Tourism Guide, printed in English and Arabic, will be produced and distributed through Shell Oman’s extensive network of 41 Select convenience stores located around the country.” The Select convenience stores will thus be the nodal points for information dissemination and also provide a backdrop for promotional efforts needed to make this campaign a success.
“Shell Oman will continue to contribute to the community as a responsible corporate citizen which operates the largest network of service stations in the country,” concluded Lawati.
MUSCAT — Shell’s commitment to the Sultanate of Oman’s social development finds a new opportunity as Shell Oman Marketing Company (SOMC) collaborates with the Directorate-General of Tourism (DGT) to launch its pioneering initiative to promote domestic tourism in the Sultanate.
The three-month long promotion under the theme ‘My Beautiful Oman’ starts from mid-May. To kick start this marketing campaign, SOMC and DGT are also hosting an ‘Open House’ for industry representatives at 10am today, at the first floor auditorium of the Ministry of Commerce and Industry where the objectives of the campaign will be clearly outlined and queries will be answered during an interactive session.
Commenting on the idea behind this promotion, Irshad Lawati, managing director of SOMC, said: “We are pleased to be part of this landmark endeavour to promote tourism in our great country which has immense tourism potential. This initiative promises to spur domestic tourism by giving representation to all the operators in the travel and tourism industry and highlighting their packages for the benefit of the local tourist.”
Mohammed Al Farsi, brand and communications manager of SOMC, said: “More than 300,000 copies of the 20-page Tourism Guide, printed in English and Arabic, will be produced and distributed through Shell Oman’s extensive network of 41 Select convenience stores located around the country.” The Select convenience stores will thus be the nodal points for information dissemination and also provide a backdrop for promotional efforts needed to make this campaign a success.
“Shell Oman will continue to contribute to the community as a responsible corporate citizen which operates the largest network of service stations in the country,” concluded Lawati.
© Times of Oman 2004
