Second Cup is out to delight yet again with an irresistible offer on its range of coffee beans. Every customer purchasing any of the coffee beans is given a 'Bean Card' -- a customer loyalty incentive that rewards the customer for a minimum number of purchases by awarding them 250 gms of their favourite coffee beans free. To facilitate choosing the right coffee beans, a Second Cup coffee expert will be at hand to brew different varieties for the customer to savour and experience. The customer can then make an informed choice according to his tastes about the coffee beans they'd like to take home to enjoy.
Moreover, to show even greater appreciation for its customers, while the customer's order is packed, the café offers the customer a complimentary cup of brewed coffee. Says Jannat Shafaei, Marketing Director, BMI, "with a growing awareness and appreciation for coffee amongst Omanis and expatriates alike, we thought it prudent to familiarise them with some of the world's best coffees by introducing this offer. Second Cup has always been at the forefront of facilitating an enriching experience and we sincerely believe that with this scheme, there will be a greater appreciation and understanding of the wonderful world of coffee amongst all coffee lovers."
© Oman Daily Observer 2008
