RIYADH, 27 April 2004 — Riyad Bank has gone for an image makeover with a new logo and motto. According to Talal Ibrahim Al-Qadheebi, the bank’s CEO, the new image is part of a larger restructuring plan that covers client services, branches and human resources.
The aim is to attract new clients, develop the quality of service and increase profits. The new green and blue logo was chosen following research studies.
There will be a promotional campaign to familiarize the public with it and it will become standard at all branches by the end of the year.
Arab News/ Eqtisadia
© Arab News 2004
