Plasma television has recorded phenomenal growth with more than 12,500 units sold in the UAE last year compared to 4,000 in 2003 - up 307 per cent.
"The estimated growth for the next four is projected at 367 per cent with plasma television sales reaching 57,300 units in 2008," said Deepak J. Babani, Chief Executive Officer of Eros Group. He was talking to reporters at the launch of the latest Hitachi Plasma TV-7800 series in the UAE.
He said that the group, which currently has 24 per cent of the UAE market in plasma televisions, is set to grow further with the launch of the 7800 plasma series, which will be available at Eros Group outlets in the UAE.
"We have a share of about 15 per cent in the electronic market in the UAE," he said.
He said that Hitachi has developed the new generation plasma television, which has incorporated many advanced digital functions and features.
"One can expect a sharper image, more delicate and sleek finishing in the 7800 series," he said, adding that the popularity of conventional colour television is falling worldwide and it will not be long before it vanishes from the market.
Some of the technology advancements in the Hitachi 7800 series are the Alternate Lighting of Surfaces (ALIS) panel, 68.6 billion colour variation mechanism, longest panel life of approximately 60,000 hours, dynamic multi-band pass colour filter, advanced digital signal processor, built-in TV tuner, DVD player and Set-Top-Box compatible remote control, multi-picture option, motorised swivel mechanism, high definition multimedia interface, photo input terminal and detachable speaker system.
Hiroshi Kano, senior sales manager of Hitachi Middle East said: "By continuing to supply the market with the latest plasma TVs, Hitachi has earned recognition as a main player in furthering the ubiquitous society."
Eros Group is one of the leading distributors and retailers in consumer electronics, digital products, telecom, home appliances, air conditioning and allied products in the Middle East.
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