Wednesday, Mar 06, 2013
Berlin: Property developer Damac on Wednesday announced the launch of ‘Damac Towers by Paramount’ in Dubai.
The develpoment will comprise a 540 key Paramount Hotel & Residences and more than 1,400 units of Damac Maison-Paramount co-branded serviced hotel residences located in the heart of the downtown Burj Khalifa area in Dubai, a new tourism hotspot.
The $1billion ‘Damac Towers by Paramount’ is currently under construction, and once completed by the end of 2015, will provide enviable views of the world tallest tower, the Burj Khalifa and provide easy access to one of the world’s largest shopping malls, The Dubai Mall. This area welcomed more than 65 million visitors in 2012, an increase of over 20 per cent compared to 2011. The number is more than the amount of annual tourists to New York City (52 million).
“The history, glamour and tradition of the movies indirectly transcend every element of the design and ethos of this aspirational project. We will employ the same, tried and tested production process, pioneered by Paramount Pictures at the studio, to direct, design and detail a world-class experience. The Paramount brand stands for more than exceptional film and entertainment: it’s an inviting lifestyle,” said Damac Properties Managing Director, Ziad El Chaar.
The four towers which make up ‘Damac Towers by Paramount’ are brought together with a multi-level plaza, offering a selection of themed food & beverage concepts, meeting & events facilities, a screening room, wellness & fitness centres, swimming pools, kids club, retail, and merchandise all featuring the Paramount brand or select partner brands. Each tower stretches over 250 metres into the air.
One tower will comprise of the Paramount Hotel & Residences with the remaining three towers, housing the Damac Maison-Paramount co-branded serviced Hotel Residences.
The hotel and one, two and three bedroom serviced residences in the ‘mixed tower’ will be managed by Paramount Hotels and Resorts, whereas the one, two and three bedroom serviced hotel residences as well as the ultra luxurious penthouses in the other three towers will be managed by Damac Maison, the hospitality division of Damac Properties.
Serviced hotel residences will feature fully-fitted kitchens and services that also include valet parking, concierge, housekeeping, in-room beauty treatments, a child minding service and kids club. In addition, owners can elect to add their residence in the ‘rental pool’ whilst they are away, allowing for rental returns to be generated.
Staff Report
Gulf News 2013. All rights reserved.
