18 January 2003
MUSCAT — India-based VIP Industries Ltd, Asia’s largest manufacturer of luggage, is targeting a two-fold growth in its Gulf sales in the next three years.
Announcing the future plans to the media, Arun Warey, director of VIP Industries, who is in town to take part in the 10th anniversary celebration of VIP’s entry into the Gulf region, said: “VIP is a $100 million group which commands two-thirds of the organised Indian market. We will soon be spreading wings to other markets, including Iran, Australia and Latin America. In three years we intend to double our worldwide exports.”
Warey added: “We are optimistic of achieving this goal in the wake of the increasing brand awareness amongst local Arabs. We want to emerge as a truly global brand and a world leader in luggage within this period. Our strategy is to embark on a sustained programme of brand building by consolidating our position in all established markets while making inroads into new regions.
“We are having a factory arrangement in Dubai to manufacture soft luggage to a capacity of 5,000 pieces per month. The plant is also equipped to meet the extra market requirements too.
“It will be operative full-fledged in couple of months. We are sure that this factory will help us expand more in the Gulf region.”
Highlighting the Oman market, Warey said: “We are having excellent relations with our distributors Electronics Company LLC, a part of the Suhail Bahwan Group, who are dealing with the VIP brand since 11 years. We have an established presence here and hope to reinforce our market presence with various brand building and innovative promotions.
“To commemorate the Muscat Festival, VIP has launched a special exchange offer scheme in conjunction with Carrefour.”
N. Pandalai, GM, Electronics Company LLC, who heads the VIP operations in Oman, said: “A Neon-T 31 inch suitcase is being offered at a special price of RO9.750 against the regular price of RO20 on an exchange offer for any old luggage, irrespective of the brand, size or condition.”
Also present were Atul Kedia and Sunil Kolhe, general managers from VIP’s Nashik factory, in charge of design and development of luggage and Vikram Shah, marketing manager, VIP Industries Middle East.
VIP currently manufactures over five million pieces of luggage annually at four state-of-the-art factories in India, all of whom are ISO 9001 accredited, and through ventures in China, Dubai, Sri Lanka, Nepal and Bangladesh.
VIP also has a licensing arrangement with Delsey for marketing and manufacturing their range of luggage in India and Saarc countries.
VIP products have an exclusive showroom at the Makha Business Centre, Ruwi High Street, which displays a wide range of VIP products. VIP products are available at leading retailers and other outlets in Oman
MUSCAT — India-based VIP Industries Ltd, Asia’s largest manufacturer of luggage, is targeting a two-fold growth in its Gulf sales in the next three years.
Announcing the future plans to the media, Arun Warey, director of VIP Industries, who is in town to take part in the 10th anniversary celebration of VIP’s entry into the Gulf region, said: “VIP is a $100 million group which commands two-thirds of the organised Indian market. We will soon be spreading wings to other markets, including Iran, Australia and Latin America. In three years we intend to double our worldwide exports.”
Warey added: “We are optimistic of achieving this goal in the wake of the increasing brand awareness amongst local Arabs. We want to emerge as a truly global brand and a world leader in luggage within this period. Our strategy is to embark on a sustained programme of brand building by consolidating our position in all established markets while making inroads into new regions.
“We are having a factory arrangement in Dubai to manufacture soft luggage to a capacity of 5,000 pieces per month. The plant is also equipped to meet the extra market requirements too.
“It will be operative full-fledged in couple of months. We are sure that this factory will help us expand more in the Gulf region.”
Highlighting the Oman market, Warey said: “We are having excellent relations with our distributors Electronics Company LLC, a part of the Suhail Bahwan Group, who are dealing with the VIP brand since 11 years. We have an established presence here and hope to reinforce our market presence with various brand building and innovative promotions.
“To commemorate the Muscat Festival, VIP has launched a special exchange offer scheme in conjunction with Carrefour.”
N. Pandalai, GM, Electronics Company LLC, who heads the VIP operations in Oman, said: “A Neon-T 31 inch suitcase is being offered at a special price of RO9.750 against the regular price of RO20 on an exchange offer for any old luggage, irrespective of the brand, size or condition.”
Also present were Atul Kedia and Sunil Kolhe, general managers from VIP’s Nashik factory, in charge of design and development of luggage and Vikram Shah, marketing manager, VIP Industries Middle East.
VIP currently manufactures over five million pieces of luggage annually at four state-of-the-art factories in India, all of whom are ISO 9001 accredited, and through ventures in China, Dubai, Sri Lanka, Nepal and Bangladesh.
VIP also has a licensing arrangement with Delsey for marketing and manufacturing their range of luggage in India and Saarc countries.
VIP products have an exclusive showroom at the Makha Business Centre, Ruwi High Street, which displays a wide range of VIP products. VIP products are available at leading retailers and other outlets in Oman
By A Business Reporter
© Times of Oman 2003
