Observer's Best 50 Brands List out
MUSCAT -- Oman Daily Observer distributed here yesterday several thousand copies of Oman's Best Brands: The Journey to Excellence, its ground-breaking new book containing a comprehensive brand survey and a study of Oman's best brands. This follows the distribution of thousands of copies earlier this week in selected areas of Sohar, Nizwa, Salalah and other cities of the Sultanate.
The 388-page book provides the most comprehensive coverage of leading Omani brands. Based on year-long research and interviews with CEOs and business owners, Oman's Best Brands features many outstanding brands and contains a complete list of the winners of His Majesty's Cup for Best Factories and Oman Awards for Excellence.
The book opens with insightful messages from the Minister of National Economy Ahmed bin Abdulnabi Macki, Under-Secretary for Commerce and Industry Ahmed Hassan al Dheeb, Head of Oman Chamber of Commerce and Industry Khalil Abdullah al Khonji, and CEO of PEIE Hilal bin Hamad al Hassani. Oman's Best Brands is the first of its kind in publication in that it includes a unique Brand Awareness Survey of 500 consumers. The resultant Best 50 Brands List looks at companies that have created strong brands not only in Oman and the Gulf region but also those that are gaining recognition worldwide.
It reviews, examines and analyses the brand survey results in the light of existing literature on branding. Research across global markets has found that brand drives nearly two-thirds of customer purchases and impacts nearly every functional area of business. Written by Hasan Kamoonpuri, a senior Observer journalist and Associate Editor of Digital Oman, and edited by Nasir Hafeez, Observer's chief sub-editor, the book debunks the notion that branding is the sole domain of large, well-funded corporations that can afford multimillion-dollar advertising budgets and celebrity endorsements.
He argues that SMEs, too, through efficient and cost-effective means, can raise the visibility and value -- namely, the brand of their organisation in powerful and meaningful ways. The concluding chapters of the book "Brand Management: Today & Tomorrow" and "IT Challenges for Omani Companies" provides essential guidelines for developing, integrating, and implementing key elements of an effective brand development strategy. The book is peppered with interesting case studies of Omani brands, research findings, product photographs, and cutting-edge ideas on strategic brand management. For more information about the book, contact the author, Hasan Kamoonpuri at 99020014.
By Staff Reporter
© Oman Daily Observer 2008
