MUSCAT -- Global software major, Adobe Systems Incorporated, yesterday launched its Adobe Creative Suite 3 product line -- a revolutionary offering of industry-leading design and development tools for virtually every creative workflow. The Sultanate was the first country in the Middle East, which was selected for introducing the new product line.
Adobe's new Creative Suite 3 line-up incorporates the best of Adobe and Macromedia to provide a broad spectrum of options for print, web, mobile, interactive, film, and video production. The six all-new configurations of Adobe Creative Suite 3 include Design Premium and Design Standard editions; Web Premium and Web Standard editions; and Production Premium. Rounding out the product line is Adobe Creative Suite 3 Master Collection, which combines all of Adobe's applications in a single box.
"Adobe Creative Suite 3 is the biggest launch in Adobe's 25-year history and a milestone for the creative industry," said Bruce Chizen, chief executive officer, Adobe. "This release reflects the powerful integration between Adobe and Macromedia and how our products bridge the gap between designers and developers. With new workflows that streamline collaboration and impact the development of rich content, designers and developers now have the creative license to engage audiences across virtually every medium," he added.
A majority of Adobe Creative Suite 3 editions will be available as universal applications for both PowerPC and Intel-based Macs and support Microsoft Windows XP and Windows Vista. "With 12 new point products of Adobe Creative Suite 3 and six different collections, we are embarking on the largest release of best-of-breed products, one we expect to significantly cater to the growing regional Information and Communications Technology market," said Jacob Alex, Channel Manager for Adobe Middle East.
"Customers will now be able to experience increased levels of performance and speed running Adobe Creative Suite 3 natively on Intel-based Macintosh systems as well as the latest Windows hardware," he added. As part of a regional initiative to support Adobe Creative Suite 3, the company will stage a five-city Middle East roadshow next month to educate the channel and end users about the collection's highly comprehensive design environment and development applications.
"We have already begun training our local channel partners and expect most of the products to be available regionally by end of April. Needless to say, for our Middle Eastern customers, we are currently working on Arabic-enabled Adobe Creative Suite 3 products," Alex noted.
With Adobe Creative Suite 3, developing technologies for mobile handsets and the delivery of video rich content take centre stage. Today, Flash technology is emerging as a leader for the mass distribution of video across the Internet, bringing TV shows online and powering the video capabilities of YouTube and MySpace. Adobe's powerful video technologies are available, cross-platform, to any creative delivering rich media experiences. In addition, a new common suite component, Adobe Device Central helps boost productivity of creative professionals developing content for mobile handsets.
Other shared features include an updated version of Adobe Bridge CS3, the hub of Adobe Creative Suite, providing instant access to Version Cue CS3, Acrobat Connect and an expanded Adobe Stock Photos service. Customer-inspired, Adobe Creative Suite 3 provides a range of choices with comprehensive support for the most cutting-edge workflows for any design discipline.
By Business Reporter
© Oman Daily Observer 2007
