03 April 2008
MUSCAT -- The Omani Centre for Investment Promotion and Export Development (Ociped) has established a gateway on its website to gain access to various market analysis tools.

The access established in coordination with the International Trade Centre (ITC) Geneva will help Omani exporters and enhance the transparency of global trade and market access.

Omani exporters are familiar with Trademap and Productmap, which provide indicators for monitoring and benchmarking Oman's export performance, identifying potential for market and product diversification and assessing the role of competitors in international markets.

Users from the Sultanate of Oman can register through Ociped website (www.ociped.com) to acquire a free access.

The new registration system allows users to access TradeMap, Market Access Map and Investment Map with an email address as common login name.

The International Trade Centre has developed five web portals: Trade Map, Market Access Map, Investment Map, Trade Competitiveness Map and Product Map to help users in their market analyses.

Thanks to financial contributions from ITC's Global Trust Fund and the World Bank, as of January 1, all users from developing countries may access the ITC's market analysis tools free of charge.

To explain various new features of the Market Analysis Tools to the Export Development Working group of Ociped, the Directorate General of Export Development of Ociped invited Anders Aeroe, chief, division of market development, market analysis and research Section, International Trade Centre UNCTAD/WTO (ITC) to the Sultanate last month.

Anders met with the elite group of exporters and exports services companies and made a detailed presentation on various features of the market analysis tools and urged the Omani exporters, traders and service organisations to use these free tools to get useful information.

The information available for users includes questions like what are the world's largest importing countries for a product; which countries are the most competitive suppliers of a product; where are the major competitors, at the global level as well as for specific target markets; which are the most dynamic markets; how has Oman's market share evolved, in absolute terms and in comparison with its competitors etc.

Other information like demand in major export markets for related products, offering opportunities for export product diversification; actual and potential trade between any two countries; and custom duties applicable for over 5,000 products across 200 countries can also be obtained.

Aiman Ambusaidi, director of export development of Ociped, urged the exporters to visit Ociped website (www.ociped.com) to get the required market intelligence for going global.

© Times of Oman 2008