ABU DHABI, 3rd September, 2013 (WAM) -- The Ministry of Interior, represented by the Traffic Coordination Directorate General, has launched a three-month traffic awareness program called "Back to School" coinciding with the beginning of the new academic year.
The "Back to School" awareness program is initiated under the slogan "Students? Safety is Everyone?s Responsibility." Colonel Nasser Ahmed Al Hosani, Deputy Director General of Traffic Coordination at the Ministry of Interior, congratulated the school boards in the state schools and the parents alike on the occasion of the commencement of the new academic year; stressing the need for further awareness and guidance to promote traffic safety among all students and school bus drivers. "The campaign aims to raise the awareness of all parties involved in transporting children. It also endeavors to raise the awareness of families and disseminate the traffic culture among children and urge them to respect it through radio, newspapers, magazines and TV channels, and the Internet. Moreover, media roundtables will be held, which will host a number of officials to communicate with the public about the campaign and traffic values and culture," he highlighted. He also noted that the campaign?s theme: "Students? Safety is Everyone?s Responsibility" will be posted on a number of websites especially chat rooms and online discussion forums. Moreover, campaign-related posters, brochures and leaflets will be distributed in many public places.Copyright Emirates News Agency (WAM) 2013.
