30 April 2013
Hundreds of thousands of Tunisian youth are enhancing their employment prospects by subscribing to a free, new mobile service offered by Tunisiana, in a program that has the potential to enable young people around the world achieve their ambitions.
The Middle East and North Africa has seen great change in recent years, but many people -- especially youth face barriers in reaching their goals. These barriers include poverty, lack of quality education and high unemployment. In Tunisia, for example, young people face an unemployment rate of more than 30 percent for the under-30s. In-line with its vision of supporting human growth, leading communications company Ooredoo is encouraging its operations around the world to find new solutions to these challenges.
In Tunisia, Tunisiana, part of Ooredoo, partnered with Silatech and Edupartage to launch the "Najja7ni Employment" mobile service in April. The strong response -- with more than 300,000 customers signing up for the service in the first month -- is indicative of the urgent demand for mobile services in this area. Silatech is a social initiative that works to expand employment and entrepreneurship opportunities for young people throughout the Arab world, while Edupartage is a social network dedicated to education and society. The first mobile service of its kind in the region, "Najja7ni Employment" provides career guidance, financial literacy, career search strategies, links to local training opportunities and tips on how to start a business. It uses an innovative and engaging method for customers to learn these topics, including quizzes, SMS alerts, coaching and psychometric tests, delivered via their mobile phone.
"Najja7ni Employment" is available for any mobile device, including feature phones, to ensure it can reach the widest possible audience. The service is currently available in French, and will soon be available in Arabic and English to reach Tunisia's diverse population. Dr. Nasser Marafih, Group CEO, Ooredoo, explains: "Across the Middle East and North Africa, youth unemployment is a major issue, and it has an impact of the individuals, their families, their communities and the wider economy of the region. At Ooredoo, we believe we have a responsibility to promote human growth, and we can have a real impact in enabling young people to achieve their ambitions."
Hundreds of thousands of Tunisian youth are enhancing their employment prospects by subscribing to a free, new mobile service offered by Tunisiana, in a program that has the potential to enable young people around the world achieve their ambitions.
The Middle East and North Africa has seen great change in recent years, but many people -- especially youth face barriers in reaching their goals. These barriers include poverty, lack of quality education and high unemployment. In Tunisia, for example, young people face an unemployment rate of more than 30 percent for the under-30s. In-line with its vision of supporting human growth, leading communications company Ooredoo is encouraging its operations around the world to find new solutions to these challenges.
In Tunisia, Tunisiana, part of Ooredoo, partnered with Silatech and Edupartage to launch the "Najja7ni Employment" mobile service in April. The strong response -- with more than 300,000 customers signing up for the service in the first month -- is indicative of the urgent demand for mobile services in this area. Silatech is a social initiative that works to expand employment and entrepreneurship opportunities for young people throughout the Arab world, while Edupartage is a social network dedicated to education and society. The first mobile service of its kind in the region, "Najja7ni Employment" provides career guidance, financial literacy, career search strategies, links to local training opportunities and tips on how to start a business. It uses an innovative and engaging method for customers to learn these topics, including quizzes, SMS alerts, coaching and psychometric tests, delivered via their mobile phone.
"Najja7ni Employment" is available for any mobile device, including feature phones, to ensure it can reach the widest possible audience. The service is currently available in French, and will soon be available in Arabic and English to reach Tunisia's diverse population. Dr. Nasser Marafih, Group CEO, Ooredoo, explains: "Across the Middle East and North Africa, youth unemployment is a major issue, and it has an impact of the individuals, their families, their communities and the wider economy of the region. At Ooredoo, we believe we have a responsibility to promote human growth, and we can have a real impact in enabling young people to achieve their ambitions."
© The Saudi Gazette 2013
