25 April 2012
MUSCAT -- BKT, an Indian brand name with diverse business interests as represented by MHD in Oman conducted a product familiarisation event at the Crowne Plaza on Monday.
Clients and other invitees from various walks of life attended the event.
The brand BKT, known as a symbol of trust has been making consistent efforts in branding over the years which have resulted in creating a strong awareness of BKT. Today brand BKT has emerged as a symbol of trust, excellence and genuineness as shown in its prior tag line: Confidence reinforced!
"Growing together" is the new line, strengthening the new corporate identity at every stage. BKT is firmly committed to this aim being perceived where people and machines share a strong professional fellowship, resulting in the valuable choice of BKT tyres on the part of both new and loyal clientele.
Regular participation in trade fairs brings BKT closer to its consumers and promotes awareness of the product innovations developed regularly by BKT. With the mother brand firmly entrenched in a position of strength, BKT is building strong sub-brands to offer customised products to specific niche categories.
BKT is a part of well diversified Indian industrial conglomerate, the "Siyaram-Poddar" Group with presence in textiles, garments, chemicals, paper and tyres with sales in excess of $800 million.
Currently, BKT has three state of the art tyre manufacturing units located in North and Western Provinces of India. A fourth tyre manufacturing plant is coming up in western India, very near to the seaport.
All plants put together, produce a vast range of 1900+ SKUS (Stock Keeping Units), thus making BKT as one of the most coveted brand, offering one-stop-shop to the distributing channel as well as the discerning end-users.
A testimony to BKT's consistency in offering high-quality specialty tyres is amply demonstrated by the fact that 95 per cent of its products are consumed by the demanding overseas markets, of which over 50 per cent is sold in technologically advanced Europe. Other major markets for BKT are North America and the Middle East, followed by South America, Africa, Australia and Asia.
With its total dedication to the speciality tyre segment, BKT has also emerged globally as the preferred supplier to major OEM's in construction, agricultural and industrial tyre segments.
Today, BKT has presence in more than 120 countries across the globe and has the privilege of being the largest tyre exporter out of India.
MUSCAT -- BKT, an Indian brand name with diverse business interests as represented by MHD in Oman conducted a product familiarisation event at the Crowne Plaza on Monday.
Clients and other invitees from various walks of life attended the event.
The brand BKT, known as a symbol of trust has been making consistent efforts in branding over the years which have resulted in creating a strong awareness of BKT. Today brand BKT has emerged as a symbol of trust, excellence and genuineness as shown in its prior tag line: Confidence reinforced!
"Growing together" is the new line, strengthening the new corporate identity at every stage. BKT is firmly committed to this aim being perceived where people and machines share a strong professional fellowship, resulting in the valuable choice of BKT tyres on the part of both new and loyal clientele.
Regular participation in trade fairs brings BKT closer to its consumers and promotes awareness of the product innovations developed regularly by BKT. With the mother brand firmly entrenched in a position of strength, BKT is building strong sub-brands to offer customised products to specific niche categories.
BKT is a part of well diversified Indian industrial conglomerate, the "Siyaram-Poddar" Group with presence in textiles, garments, chemicals, paper and tyres with sales in excess of $800 million.
Currently, BKT has three state of the art tyre manufacturing units located in North and Western Provinces of India. A fourth tyre manufacturing plant is coming up in western India, very near to the seaport.
All plants put together, produce a vast range of 1900+ SKUS (Stock Keeping Units), thus making BKT as one of the most coveted brand, offering one-stop-shop to the distributing channel as well as the discerning end-users.
A testimony to BKT's consistency in offering high-quality specialty tyres is amply demonstrated by the fact that 95 per cent of its products are consumed by the demanding overseas markets, of which over 50 per cent is sold in technologically advanced Europe. Other major markets for BKT are North America and the Middle East, followed by South America, Africa, Australia and Asia.
With its total dedication to the speciality tyre segment, BKT has also emerged globally as the preferred supplier to major OEM's in construction, agricultural and industrial tyre segments.
Today, BKT has presence in more than 120 countries across the globe and has the privilege of being the largest tyre exporter out of India.
© Oman Daily Observer 2012
