RIYADH, 18 March 2008 -- Riyadh Gov. Prince Salman will open the Prince Ahmed bin Salman Institute for Applied Media on April 27, Prince Faisal bin Salman, chairman of the Saudi Research & Marketing Group (SRMG), announced yesterday.

"The institute is first of its kind in the Kingdom, and is specialized in providing technical, design and practical training to prospective journalists and mediapersons," the SRMG chief said while attending a media event in Riyadh Sunday night.

Prince Faisal said the institute would serve all media sectors. He also commended the efforts to promote media in the Kingdom, adding that the Saudi media has made tremendous progress in recent years.

"This institute will be the first step toward building a base for media training that can interact with the requirements of the media industry in the Kingdom in particular and the region in general," Prince Faisal said.

The institute was established through an alliance that seeks to develop human resources in the media sector, adding that it includes the family of the late Prince Ahmed bin Salman and a number of media organizations such as SRMG, Al-Yamamah Press Est., Al-Jazirah Organization for Press, Printing and Publication, Dar Al-Hayat Publishing Company, Al-Yaum Press, Printing and Publishing House, Al-Madinah Al-Munawwarah Organization for Press, Printing & Publication, Middle East Television Group and Dallah Media Production.

© Arab News 2008