MILAN, Oct 3 (Reuters) - Italian eyewear group Luxottica LUX.MI said on Monday it was launching new "smart" glasses for athletes with a voice-activated coaching system jointly developed by its Oakley sports brand and chip maker Intel INTC.O .

The new glasses, dubbed "Radar Pace", will be sold on the Oakley.com website and in some stores of the Californian brand that Luxottica acquired in 2007.

The glasses can create a personalised training programme for athletes by interpreting data in real time.

(Reporting by Valentina Za) ((valentina.za@thomsonreuters.com; +39 02 6612 9526;))