Largest Electronics Store in Mideast

Wednesday, 13 December 2006

SHARJAH: The Landmark Group, one of the region's fastest growing business conglomerates, last Tuesday launched the Emax Big Box store, the largest multi-branded consumer electronics store in the Mideast.

Speaking on the occasion of the launch, Mickey Jagtiani, Group CEO, Landmark Group, said: "Landmark Group has been at the forefront of creating some of the most unique concepts in retailing in the region. The Big Box concept aims to revolutionize technology retailing with its unique business model that combines the best brands, overwhelming product diversity, a range of never-before-customer-friendly-services and astonishing value, through large format stores across the region. We are certain that this concept will be a trendsetter in the consumer electronics retailing market in the region."

Neelesh Bhatnagar, Executive Director, Landmark Group, said: "A lot of effort has gone into the shaping up of our first Big Box. We believe that the changing demographics of the region have led to the need for such a retailing concept, which is prevalent in Western countries. We plan to launch at least eight more Big Box stores across cities in the GCC. The mid-term roll out will include Dubai, Abu Dhabi, Doha, Muscat, Jeddah, Riyadh, Al Khobhar and Bahrain."

Deepak Srivastava, Concept Head, Emax, said: "The Emax Big Box concept ensures that the customer has a single destination to everything related to infotainment, range and services. We believe that apart from its huge size, the Emax Big Box will be a benchmark for its diverse product range, easy-to-shop floor layout and efficient customer service features. To sum up Emax is all about range, service and price."

The Emax stores have a youthful, vibrant and energetic feel and are designed to offer customers comfort, ease and convenience to buy what they need.