24 October 2006
Coca-Cola has renewed its business contract with the Kudu Corporation, one of the leading and fastest growing consumer food service companies in the Middle East. The new 5 year contract will ensure that Coca-Cola is the exclusive beverage provider of Kudu Corporation's 140 quick service and casual dining restaurants spread across the GCC region.

The agreement strengthens the existing partnership which Coca-Cola has had with Kudu Corporation over the last 13 years. It also demonstrates both companies' commitment to superior customer service. This consumer satisfaction is reinforced by the significant and continuous local investments they have both made in the Middle East region; these include: investments in facilities and outlets; recruitment of local staff; purchase of local materials, supplies and services; and contributions to communities where they operate.  

"What makes this partnership special is the fact that Coca-Cola and Kudu both share similar values, goals, and commitments, especially when it comes to serving our customers. We strive to provide the best service in order to respond to the ever changing consumer needs and to maintain our position as respected brands in the region." said Rafik El Toukhi, Region Manager for Coca-Cola Middle East.

Abdul Mohsen Al-Yahya, Chief Executive Officer of Kudu Corporation said: "The renewal of our contract with Coca-Cola is in line with Kudu's commitment to maintain and build strong relationships with core suppliers to add value to our customers".

© Bahrain Tribune 2006