Muscat - Joyalukkas hosted its brand ambassador Sherya Ghoshal in Dubai, which included a visit to Big Joyalukkas, the largest jewellery showroom in the Middle-East. At an event later, Joyalukkas unveiled its roadmap of expanding the globally renowned jewellery retail chain to a 100-showroom chain spread across ten countries.
"Its been an amazing journey for the past 25 years and I believe our single minded objective to be the 'world's favourite jeweller' has kept us motivated to rapidly expand and grow. Today we are a chain of 85 jewellery showrooms spread across nine countries and now we are working towards immediately achieving the '100 showrooms spread across 10 countries' milestone", said Joy Alukkas, Chairman, Joyalukkas Group.
Joyalukkas is one of the world's most renowned and largest jewellery chain that has within a short span of 25 years grown to become a multi-billion dollar conglomerate with varied business interests that include jewellery, money exchange, malls, fashion & silks, luxury aircharter and realty. "The Joyalukkas Group's mission is to 'enhance people's lifestyles' and we've kept this vision in mind before venturing into any business.
The brand 'Joyalukkas' today is well recognised and has a customer base of over 10mn people worldwide, hence it makes perfect sense to leverage our brand equity to other relevant opportunities," said John Paul Joy Alukkas, executive director, Joyalukkas Group. The expansion plans for some of the other business interests was also announced by at the event. Joyalukkas Money Exchange will see rapid expansion during the current year with eight new outlets planned in Kuwait, four in Oman, seven in India and two more outlets in UAE.
"The plan for Joyalukkas Money Exchange is to also make it a 100 outlet chain within the next three to four years" said Antony Jos, director, Joyalukkas Money Exchange. The group plans to expand the presence of its fashion and silks chain 'Jolly Silks' to Kuwait and Qatar this year. At the exclusive event, Joyalukkas also launched its refreshed JGR - Joyalukkas Golden Rewards Card by handing over the first card to Shreya Ghoshal.
The newly refreshed JGR card has a refreshed new design and comes with loads of benefits for customers. The Joyalukkas Group brand has an impressive list of brand ambassadors includes Vidya Balan, R Madhavan, Suresh Gopi, Allu Arjun, Kiccha Sudeep, Jayaram and the music diva Shreya Ghoshal. Some lucky Joyalukkas customers who got an exclusive chance to meet and greet with Shreya also expressed their delight when they met the princess of melody.
© Muscat Daily 2013
