UAE - Etihad Cargo, the cargo and logistics arm of the Etihad Aviation Group, is celebrating its position as a market leader in the air cargo digitisation and innovation space six months after migrating to a new technology platform.

Last year, the carrier embarked on a strategy that saw the introduction of several transformation programmes across its fleet and network, commercial and operational processes, and its physical and digital infrastructures. This culminated in the carrier's successful front-end systems migration to the market leading IBS iCargo solution in October 2018, and celebrated the launch of its online booking portal.

Etihad has accepted 14.4 per cent of its total bookings online since the October 2018 "go-live" milestone. Additionally, March 2019 has recorded the most successful performance yet with 16.4 per cent of monthly bookings coming through the online portal, surpassing all records for similar portal launches for any other cargo carrier within the same period. Etihad Cargo now has over 6,000 unique registered users making online bookings every month, and the numbers are continuing to trend upwards, 18.2 per cent of the bookings were made online during the last week of March.

Rory Fidler, head of Technology and Innovation, Etihad Cargo, said: "Etihad has made great strides in implementing the first phase of its digital ambitions over the past 18 months. We placed investments in digital transformation and innovation at the core of our new strategy, underpinning a renewed customer-driven culture within the organisation. The fruits of that investment and hard work are transforming the way we interact and do business with our customers, and are opening up a multitude of future opportunities."

In addition to the real-time insights afforded by the IBS iCargo platform, the ongoing implementation of market-leading Customer Relationship Management software Salesforce, and use of Enterprise Business Intelligence will provide unprecedented visibility and insight into customer and market trends and developments once fully implemented later this year, allowing the business to remain agile and relevant to customers around the world.

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