As part of a recent initiative, Hewlett-Packard (HP) has expanded its distribution channels in the UAE.
For volume products, namely the commercial solutions portfolio, HP has revised its agreements with Almasa, Aptech, Jumbo Electronics, Redington, Tech Data and Magirus as a value added distributor.
On the corporate end-user business side, HP products are available through partners such as Alpha Data, CNS, Emitac, Intertec, Itqan, MDS, Raqmiyat and Seven Seas Computers.
By selecting pertinent distributors in the region, HP is consolidating its channel in the Middle East, according to a statement. The new agreements are an extension of an existing history with HP's preferred partners, it added.
"We are pleased to extend our partnerships with these valuable distributors. In selecting our channel partners, we place great value on excellent logistics management, financial stability, HP product knowledge and a history of solid relations," said Christoph Schell, HP's regional general manager of the personal systems group and commercial channel.
"We are confident that HP?s consolidated channel has the expertise, on-the ground-support and credit capabilities to cater to our end-users. HP looks forward to a continued leadership in the market."
On the volume side, Jumbo and Redington's selections cover consumer products in the PSG business unit, whereas Aptech's new agreement extends across the entire commercial portfolio.
Both Almasa and Tech Data will be distributing HP's imaging and printing group range, while Tech Data will also supply the commercial lines.
Magirus, as a value added distributor, focuses on business critical systems and enterprise storage products.
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