05 January 2010
DOHA: After three decades of rendering healthcare services to people in Qatar, the Hamad Medical Corporation (HMC) has launched a new corporate brand identity that reflects the organisation's rich heritage, significant achievements and future aspirations. The new brand is in tune with HMC's modern view of medical care, which includes, apart from healthcare, education and research as key pillars.
DOHA: After three decades of rendering healthcare services to people in Qatar, the Hamad Medical Corporation (HMC) has launched a new corporate brand identity that reflects the organisation's rich heritage, significant achievements and future aspirations. The new brand is in tune with HMC's modern view of medical care, which includes, apart from healthcare, education and research as key pillars.
Along with the new brand identity, HMC also revealed on Sunday an all-new colour theme and logo, which departs completely from the old one. Since 1979, HMC's familiar logo has had the rod of Asclepius -- an ancient Greek symbol associated with medicine and healing two palm trees and a dhow, depicting healthcare in Qatar.
The new brand has three leaves arranged in a circular shape on a blue background with the name "Hamad" forming the central part of the logo. HMC was established in 1979 by an Emiri decree and named in honour of the late Sheikh Hamad bin Abdulla Al Thani, the grandfather of the current Emir H H Sheikh Hamad bin Khalifa Al Thani.
© The Peninsula 2010
