DOHA: The Hilton group announced it will open two new Hilton Doha hotels in 2010 and 2012, a company spokesperson said.
The tourism industry in the country witnessed a record year in 2008, the spokesperson said. "The hotels in Doha performed exceptionally well last year... and Doha's mature hotel market comprises some of the world's major brands... the Hilton group is quite positive with its first foray in Qatar."
The new Hilton properties are now under development in the country, one in Kuwait and the Arabian Peninsula's first Conrad hotel in Dubai, in addition to a Residence and Beach Club, also in Dubai.
The Hilton Doha Hotel, which will have 324 rooms, is scheduled to open in the second part of 2010 and the Hilton Doha Residence, which will have 288 rooms, is scheduled to open in the second quarter of 2012.
The Hilton group also announced it has launched a new corporate identity with a new name - the Hilton Worldwide - and a new logo to signify international growth.
"Hilton Worldwide (formerly Hilton Hotels Corporation) signifies the company's global breadth and reach, and the logo incorporates key design elements that reflect Hilton's rich heritage, vision for the future and commitment to excellence in service," said Christopher J Nassetta, President and Chief Executive Officer of Hilton Worldwide. "While our corporate name and logo have changed, the best of our company - the passion, commitment and high standards of our team members that translate into exceptional experiences for our guests - remains the same," said Nassette.
The platinum and gold stylised H "evokes quality, stature and the richness of Hilton's heritage. The two halves are reflective, which are a reminder of the company's storied past and vibrant future, and the open curves are welcoming, symbolising the world of travel by suggesting the round edges of the globe, the arch of a bridge and posts of a bed."
The new corporate name and logo follow the company's recent relocation of its global headquarters from Beverly Hills, California, to McLean, Virginia. Hilton Worldwide's portfolio of ten brands comprises more than 3,300 hotels in 77 countries around the world. The company will open more than 300 hotels this year.
By Joyce C Abaño
© The Peninsula 2009
