08 October 2013
RIYADH - Potential.com, the leading international business development company, recently launched in the Kingdom "Hadafi", the new women entrepreneurship skills training program.
The program aims to empower Arab women starting in Saudi Arabia and extending next year to the entire Middle East and North Africa region, was launched in partnership with Zain KSA & Harvey Nichols KSA and Intel Corporation as the official sponsors of this initiative.
"Hadafi, a Massive Online Open Curricula (MOOC), a 4-month long free program aims to reach out to women who would like to turn their passion into a business and support in enhancing their existing business skills through a series of weekly webinars, startup tools, exposure, prizes and financial support," Shadi Banna, Managing Partner of Potential, told the Saudi Gazette.
"We are very excited as we launch this program in Saudi Arabia to support Women in gaining essential business skills and knowledge, I would like to thank our generous partners Zain KSA and Harvey Nichols KSA that have enabled us to provide such a program for free," he added.
"We believe that the region has huge untapped potential that is represented in Women who are not active yet in the economy and through this program we aim to empowering them to succeed in their career as entrepreneurs or employees," he further said.
On the sidelines of its participation, Saleh Hasanain, Head of Brand Communication, Zain KSA, stressed the importance of supporting & empowering the youth in starting up their business, which is considered the most important act of social responsibility.
"Young people need to enhance their economic knowledge & business skills which are essential in the entrepreneurial journey .We have participated in this great initiative to help increase the knowledge among the target audience during the 4 months period and witness the initiation of new business, which will inspire women across KSA to play a significant role in the society," he said.
Patricia Ghawi, Marketing Director, Harvey Nichols Riyadh, a brand of Alfa International, said on behalf of Princess Reema Al Saud, Chairwoman of Alfa: "We are extremely proud to be part of this wonderful initiative. Having had a consistent history of supporting women empowerment in Saudi Arabia, we believe it is our responsibility and privilege to seek every opportunity to shape the future of our society whilst extending our knowledge, expertise and support all the way. We are confident that this program will be a success and are delighted to be part of it."
In addition to Zain and Harvey Nichols KSA, local and international organizations such as Al Nahda Society, 3eesho, All World, Aramex, GloWork, Qotuf, have also joined.
RIYADH - Potential.com, the leading international business development company, recently launched in the Kingdom "Hadafi", the new women entrepreneurship skills training program.
The program aims to empower Arab women starting in Saudi Arabia and extending next year to the entire Middle East and North Africa region, was launched in partnership with Zain KSA & Harvey Nichols KSA and Intel Corporation as the official sponsors of this initiative.
"Hadafi, a Massive Online Open Curricula (MOOC), a 4-month long free program aims to reach out to women who would like to turn their passion into a business and support in enhancing their existing business skills through a series of weekly webinars, startup tools, exposure, prizes and financial support," Shadi Banna, Managing Partner of Potential, told the Saudi Gazette.
"We are very excited as we launch this program in Saudi Arabia to support Women in gaining essential business skills and knowledge, I would like to thank our generous partners Zain KSA and Harvey Nichols KSA that have enabled us to provide such a program for free," he added.
"We believe that the region has huge untapped potential that is represented in Women who are not active yet in the economy and through this program we aim to empowering them to succeed in their career as entrepreneurs or employees," he further said.
On the sidelines of its participation, Saleh Hasanain, Head of Brand Communication, Zain KSA, stressed the importance of supporting & empowering the youth in starting up their business, which is considered the most important act of social responsibility.
"Young people need to enhance their economic knowledge & business skills which are essential in the entrepreneurial journey .We have participated in this great initiative to help increase the knowledge among the target audience during the 4 months period and witness the initiation of new business, which will inspire women across KSA to play a significant role in the society," he said.
Patricia Ghawi, Marketing Director, Harvey Nichols Riyadh, a brand of Alfa International, said on behalf of Princess Reema Al Saud, Chairwoman of Alfa: "We are extremely proud to be part of this wonderful initiative. Having had a consistent history of supporting women empowerment in Saudi Arabia, we believe it is our responsibility and privilege to seek every opportunity to shape the future of our society whilst extending our knowledge, expertise and support all the way. We are confident that this program will be a success and are delighted to be part of it."
In addition to Zain and Harvey Nichols KSA, local and international organizations such as Al Nahda Society, 3eesho, All World, Aramex, GloWork, Qotuf, have also joined.
© The Saudi Gazette 2013




















