Sees regional revenues growing to over 5 per cent this year
Japan's Fujifilm, one of world's leading photographic and imaging company, has established its regional headquarter in Dubai in order to support its growth in the Middle East, Africa and Central Asia (MEACA).
Speaking to the website, Takeshi Higuchi, Board Member of Fujifilm Holdings and Senior Executive Vice-President of Fujifilm, said: "We established our regional headquarter in Dubai October last year with a primary objective to supply latest products to our customers at much shorter time. This will help us to shorten supply time to 10 days from currently more than 45 days. We think it was right time to establish a regional headquarter as we move into high-end products. Earlier, we were catering entry-level products."
Higuchi expects revenues from MEACA to increase to over five per cent from three per cent last year on the back of strong demand for Fujifilm cameras, new launches and expanded marketing budget. Expecting 60 per cent leap in regional sales this year, Fujifilm intends to hike marketing budget to $6 million from $3 million and also substantial increase employee base.
Going forward, Fujifilm will now augment its resources and presence in the region further.
"We are confident of churning out more volumes for imaging technology products in the region and anticipating growth we have decided to expand our physical presence by opening a regional headquarter in Dubai," Higuchi said, adding that "more resources will be committed to expand marketing and to enhance presence in the region."
The Japanese company also launched a range of imaging technology products and unveiled breakthrough sensor-driven EXR CMOS technology which allows low-noise, high-speed shooting and has improved light sensitivity resulting in superior image quality even in low conditions. It also introduced FinePix Real 3D and FinePix X 100.
© Emirates 24|7 2011
