08 December 2004
DUBAI - Emirates Neon has concluded a three-year double contract with Dubai Transport Corporation, in which Emirates Neon will have exclusive advertising rights to lease media spaces, both in the interior and on the exterior of Dubai Transport's full fleet of taxis and 92 Inter-Emirates buses.
DUBAI - Emirates Neon has concluded a three-year double contract with Dubai Transport Corporation, in which Emirates Neon will have exclusive advertising rights to lease media spaces, both in the interior and on the exterior of Dubai Transport's full fleet of taxis and 92 Inter-Emirates buses.
"We can safely say that the repercussions of this momentous deal will be felt throughout the regional outdoor media industry. Since our operations began in 1976, Emirates Neon has been at the forefront of our field. This new agreement with Dubai Transport Corporation only further endorses our status as an undiminished leader and cements our already recognized reputation as the leading regional player, in all aspects of signage and advertising," said Rehan Merchant, Executive Director, Emirates Neon. The agreement allows Emirates Neon exclusive advertising rights on 1,000 out of 2,700 taxis that are operated by Dubai Transport Corporation.
BY A STAFF REPORTER
© Khaleej Times 2004
