February 12, 2014 Muscat
EINT Automotive, the automotive aftermarket division of WJ Towell Group and specialising in the distribution, retailing and marketing of several worldrenowned automotive aftermarket products.
It started its operations with two main business verticals namely EINT Tyre Division and EINT Parts, Lubes & Batteries Division. The automotive division headquartered in Muscat has offices and warehousing facilities across Oman. EINT Automotive tyre division is the sole distributor of Primewell tyres in Oman.
It is also the distributors of Nison, Suntrac, Winda and Triangle brand of tyres in Oman. EINT Tyres have the full range from passenger car tyres, light truck tyres radial and bias, Truck Bus Radial tyres and Shovel tyres. Primewell Tyres are manufactured and developed by Giti Tyre Corporation, China.
An internationally recognised and accredited manufacturer of tyres, GITI, over the years has developed many brands. Currently delivering to over 100 countries worldwide and ranked 9th globally in terms of sales revenue, GITI has six world class manufacturing plants and the state of the art R&D facility- the biggest in China.
As a testament to its excellence both in quality and durability, Primewell Tyres are tested at Mira , UK. Using the latest design and manufacturing technology Primewell has developed a range of tyres that meet the ever increasing demands of today's transport operations.
The R&D division of GITI is continuously striving to enhance the quality of product and service. GITI Tyre has achieved US Environmental Protection Agency (EPA) SmartWay Certification on steering wheel, drive axle, and trailer wheel positions for low rolling resistance tires, reaching a fuel efficiency of more than three per cent. Primewell tyres are also retreadable tyres. It has been retreaded in Oman and has been used in various operations.
Thereby reducing the cost of the company and also justifies the Value for money spent on the initial purchase. EINT Automotive recently launched in Oman the passenger car series in Primewell tyres. Raj Nair, business unit head, EINT Tyre division, said, "We have been marketing Primewell tyres for the last three years and month on month we are witnessing new customers fitting Primewell Tyres.
Many of our returning customers are agreeing that Primewell can match any brand with regards to Cost per Kilometer". "EINT tyres have made their presence felt in market in a very short period of time, It's a still long way to go but we are sure that with our focus and brand positioning we will achieve our objective of establishing a strong foundation in the regional market," he added.
© Muscat Daily 2014
