11 June 2012
MUSCAT -- National Detergent Company (NDC), one of the leading FMCG companies in Oman, launched ultra premium soap D'zire in five exotic fragrances of Ultra Milk, Cream & Nuts, Pearl, Lavender and Anti-bacterial.

Available in stores across Oman and Middle East, these soaps contain extra moisturizers, which keep the skin glowing even in the searing summer heat. The Ultra Milk soap has extra moisturizer and goodness of milk which gives your skin an everlasting radiance upon daily use, while Cream & Nuts variant has the goodness of almonds that provides your skin with a fresh glow and nourishes your skin. The Ultra Pearl soap nourishes and takes care of your skin with its gentle fragrance and cleansing properties, whereas Lavender soap's essential ingredients bring a visible glow to your skin and the original fragrance keeps you fresh all day. The Antibacterial soap cares and protects your family from germs.

NDC Director and General Manager V Sundaresan said: "NDC is a reputed brand in Oman and it is matter of immense pleasure for us to introduce the D'zire range of ultra premium soaps for our customers in Oman and in the region. We are confident that customers will enjoy the soap that has been customised to suit their tastes."

Anish Kumar, Head -- Marketing & Regional Sales of NDC said: "There is good demand for premium soaps in the Sultanate as well in the region as people want to pamper themselves. D'zire range is the amalgamation of evolving consumer need for multiple skin benefits from a soap and intensive research and development to address these needs."

© Oman Daily Observer 2012