Sunday, Feb 21, 2010

Gulf News

Dubai The Department of Economic Development (DED) in cooperation with Dubai Events and Promotions Establishment (DEPE) and Dubai Shopping Malls Group (DSMG) will launch a consumer awareness campaign today.

The campaign, covering retail outlets including shopping malls, aims at strengthening the awareness of consumers about their rights, and highlights the UAE's directives on Consumer Law No 24 of 2006.

The campaign reflects DED's efforts to strengthen awareness among consumers and follows the success of the recent retailers' training programme, DED said in a press release yesterday.

To complement the campaign, the Commercial Compliance and Consumer Protection Division in DED will by next month launch a special website, www.consumerrights.ae, that acts as a reference guide on consumer protection to coincide with the Gulf Consumer Protection Day.

The website will provide specific instructions for consumers, including information on areas where DED or any other government departments can help consumers.

It also presents extracts of the UAE's directives on Consumer Law No 24, 2006, the responsibilities of consumers, shopping advice, and points to consider before making complaints on purchases.

"DED is committed to launching initiatives and services to keep pace with the commercial growth of the emirate. Through the consumer awareness campaign, we want to strengthen our communication with consumers and retailers regarding the framework of related laws and regulations. The Commercial Compliance and Consumer Protection Division seeks to ensure high levels of consumer satisfaction by protecting them in every possible way," Omar Bushahab, CEO of the DED's Commercial Compliance and Consumer Protection Division, said yesterday.

"This initiative is undoubtedly one of the most important initiatives witnessed by Dubai's retail sector in recent years. We are very confident that through the cooperation of the three entities we would be able to raise the services provided to consumers and traders to a higher level of excellence, thus strengthening consumer confidence locally and regionally to boost market competitiveness," Laila Suhail, CEO of the DEPE, said in a statement.

contact

The Department of Economic Development allows consumers to register a complaint at DED by sending an email to consumerrights@dubaided.gov.ae, or by calling Ahlan Dubai on +971 600 545555.

Staff Report

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