DUBAI - Citibank, a member of Citigroup, together with Emirates Telecommunications Corporation (Etisalat) yesterday launched the new Etisalat Instant Payment Channel, a new service for Citibank cardmembers and customers of Etisalat.
The new service will allow Citibank cardmembers to call Citibank's call centre round-the-clock, 365 days a year from anywhere in the world and perform a host of payment transactions normally performed at Etisalat service points.
Card customers using the new phone instant payment channel will be able to inquire their outstanding balances against bills and make instant payment and to re-charge their WASEL account and/or renew their subscriptions from anywhere in the world at anytime.
Furthermore, the Instant Payment Channel provides cardmembers, who use the service to recharge WASEL accounts, an additional Credit of 10 per cent of the value recharged, while they earn Skywards miles or CitiDollars on each payment made using the new automated facility.
"At Citibank, we strive to provide best-in-class banking service, evident in our range of superior products and services," said Rajeev Kakar, regional head for Citibank's Consumer Bank in Turkey, Middle East & Africa, "Developed with the region's leading telecom operator, the Etisalat Instant Payment Channel is yet another convenient way for settling Etisalat bills and managing Etisalat accounts. We are proud to be part of this new innovation which directly addresses customer needs and aspirations."
The Etisalat Instant Payment Channel, a first in the market, demonstrates Citibank's technological edge deployed to meet the diverse needs of the UAE customer base.
"Etisalat is very pleased to partner with Citibank to bring such a benefit to our mutual customers. By linking one's telecom and banking transactions, we believe we are enabling people to save time on two of the most common transactions. Etisalat's virtual service points will soon be in a whole host of venues, bringing the corporation closer to each and every subscriber," commented Salim Al Sharhan, Executive vice president-Finance, Etisalat.
© Khaleej Times 2004
