Muscat - bank muscat has redefined doorstep banking with its sales team proactively reaching out to customers at all levels, including individuals, institutional and government clients. Aimed at meeting the varied requirements of customers at their levels, the sales department a year ago assumed the new identity of Sa'ed, which in Arabic means 'to help' or 'your arm'.
Abdullah Tamman Al Mashani, AGM - direct and institutional sales, said: "The new strategy adopted by Sa'ed in step with evolving customer requirements has evoked good response. Sa'ed is focused on identifying customer requirements and reaching out to them wherever they may be - individuals, institutional or government customers. Defining a new business strategy, Sa'ed goes to customers, including individuals, and meets their banking requirements through the wide range of Bank Muscat products and services." Mashani added, "Sa'ed proactively reaches out to customers. Sa'ed can be contacted through the bank's 24x7 call centre.
We understand customer needs and are available to offer suitable solutions whether it be savings or current accounts, credit cards, personal loans, Sayyarati auto loan or baituna housing loan, thereby serving as a helping hand for existing or prospective customers." The direct and institutional Sales department promotes all bank muscat products and services outside the branch network. Sa'ed team comprises welltrained and qualified staff committed to providing doorstep service to customers.
In line with the bank's 'We Can Do More' vision, Sa'ed team members proactively reach customers to help them with their banking requirements. Building strong relations with corporates and government entities, Sa'ed offers special banking service benefiting their employees. Mashani said, "Sa'ed is committed to the vision of creating a 'fresh and real' approach to business.
Promoting the bank muscat products and services, Sa'ed is focused on setting new marketing standards with unique strategies to confront challenges. How customers perceive value is a key element in promoting the wide range of bank muscat products and services.
© Muscat Daily 2013
