JEDDAH: Bandar Trading Company of Landmark Group, the region's leading retail and hospitality conglomerate, has announced the launch of Shukran, a customer rewards initiative program. Previously known as the Centrepoint Privilege Club, Shukran is being rolled out in a phased manner across the GCC.
Shukran is the region's leading loyalty program promoted by a retail business group; its presence spanning 7 countries, over 800 outlets and covering over 1.5 million members. The program will encompass the existing member-base of the Centrepoint Privilege Club, and add new members as it is launched; in the fashion, lifestyle, food, hospitality and leisure space.
Speaking from Dubai, Vipen Sethi, CEO Landmark Group: "Shukran is a program for the region, by the region's favorite retailer. The name pays tribute to our humble beginnings in the GCC. As the group has grown and diversified its interests, we have redesigned our program to now offer a much wider array of benefits and rewards. Shukran will be the region's largest and most rewarding customer loyalty program.
Our vision is to take this brand across all regions where our footprint is being established".
The program is being launched with exciting new brands across retail concepts such as Centrepoint, Home Centre, Citymax, Babyshop, Splash, Shoe Mart, Lifestyle, New Look, Emax, Bossini, Dumond, Koton, Lee Cooper, Scarlet, Beautybay and Shoexpress.
With Shukran, members can earn up to 10 points for every 10 Saudi riyal they spend. The most exciting part of the program for members is that they can earn points even during sales and promotions. These points can be redeemed through reward certificates sent to members every quarter.
Speaking at the launch of this exciting rewards program, Ravi Krisnan, COO, Central region, KSA: "We have always maintained a proactive approach towards retaining customers and we consider our loyal customers as our most significant shopper-base. On account of being ambassadors who graciously endorse our products and brands, they share a relationship with the Group. Through this revamped reward program, the Bandar Trading Company continues to show its commitment toward offering the best value always. We want to thank our loyal customers by giving them enough reason to shop their heart out through Shukran."
© Arab News 2010
