10 March 2007
Sephora Bahrain, in the West Wing of Seef Mall, the first store in the Middle East opened during an official ceremony in the presence of Pierre Fayard, Managing Director Sephora Middle East FZE. Present were; Carol Rizk, Category Manager Sephora Middle East and Sylvie Michon, Store Manager, Sephora Bahrain.
Fayyard said the store in Bahrain and Dubai and those that are coming up soon in Qatar, Kuwait, Saudi Arabia and Oman is a true Sephora concept: Excellence, Boldness, Freedom, and Emotion and will be followed with openings in Dubai and Qatar. In 2007 Sephora will be seen in the Kingdom of Saudi Arabia, Oman and Egypt. The Sephora concept will bring to the Middle East an assisted self services haven where you will find the best brand both selective and exclusive allowing you to enjoy your self, have fun, discover, touch and feel products in all axes: perfume, skincare and make-up.
In addition to this our 270 m2 will allow you to benefit exclusive services at the sephora seef mall with 'the Beauty Bar' where you can indulge in manicure, facial and personalize make up.
All began in 1993 with the opening of the stores in France. This self service perfumery, with theatrical black and white decor created a true revolution in a world where sales people and clients were still separated by counters.
Then the' Temple of Beauty' on the Champs Elysees" in Paris opened. from then on, Sephora went through several phases, among them the buy out by LVMH group.
Sephora Bahrain, in the West Wing of Seef Mall, the first store in the Middle East opened during an official ceremony in the presence of Pierre Fayard, Managing Director Sephora Middle East FZE. Present were; Carol Rizk, Category Manager Sephora Middle East and Sylvie Michon, Store Manager, Sephora Bahrain.
Fayyard said the store in Bahrain and Dubai and those that are coming up soon in Qatar, Kuwait, Saudi Arabia and Oman is a true Sephora concept: Excellence, Boldness, Freedom, and Emotion and will be followed with openings in Dubai and Qatar. In 2007 Sephora will be seen in the Kingdom of Saudi Arabia, Oman and Egypt. The Sephora concept will bring to the Middle East an assisted self services haven where you will find the best brand both selective and exclusive allowing you to enjoy your self, have fun, discover, touch and feel products in all axes: perfume, skincare and make-up.
In addition to this our 270 m2 will allow you to benefit exclusive services at the sephora seef mall with 'the Beauty Bar' where you can indulge in manicure, facial and personalize make up.
All began in 1993 with the opening of the stores in France. This self service perfumery, with theatrical black and white decor created a true revolution in a world where sales people and clients were still separated by counters.
Then the' Temple of Beauty' on the Champs Elysees" in Paris opened. from then on, Sephora went through several phases, among them the buy out by LVMH group.
© Bahrain Tribune 2007
