27 October 2005
DUBAI -- American Express (AMEX), a world leader in charge and credit cards, has secured a three year official payment card sponsorship deal with Arabian Travel Market,(ATM) the Middle East's premier travel and tourism trade event.
Under the agreement, signed with Reed Travel Exhibitions (RTE), the organiser of Arabian Travel Market, American Express Middle East will get a series of on and off site branding opportunities and marketing benefits, including logo exposure in print and electronic collateral material, as well as a dedicated 'American Express Lounge' at Arabian Travel Market suitable to host up to 100 key clients. In addition, American Express card members will have free entry to the exhibition on the consumer day by simply presenting their American Express Card at the entrance.
BY STAFF REPORTER
© Khaleej Times 2005
