Abu Dhabi, 3 Oct. 05 (WAM) - Abu Dhabi Commercial Bank - ADCB - announcedtoday the launch of Wealth Management proposition to cater to the needsof the High Net Worth individuals.

The proposition is designed to meet the financial requirements of thecustomer whilst adding value every step of the way.

Ervin Knox - CEO of ADCB said: "As a part of Consumer Banking, ExcellencyWealth Management is designed to specially cater to the needs of HighNet worth Individuals with innovative packaged product." Ala'a Eraiqat, Executive Vice President - Head Consumer Banking Groupadded: "This is the first time ADCB has gone to market with an offeringthat has been tailor made for a specific customer segment. We have takencare to ensure that the enhanced features and benefits of Excellency areexclusive in such a way that they recognize the customers' individuality.

We believe that the High Net Worth segment is clearly a focus for allbanks and for ADCB winning this segment can only be done by providingoutstanding products and exceptional customer service. Hence our propositionwas articulated taking in account all the financial needs of this segmentboth on the liability and assets side, with great focus on the RelationshipManagement and prompt communication with the customer".

Julie Azharian, AVP - Wealth Management and Private Banking ProductManager said: "The Excellency Wealth Management account is a prestigiousfinancial proposition dedicated to catering to the needs of high net worthindividuals by providing dedicated relationship managers, state of theart centers across the UAE, to deliver our clients with superior productsand services. We have tied up with some of the world's best in class providersof financial products, such as Gulf Finance House, to bring to our clientsa host of 3rd party products including Mutual and Hedge Funds, structuredproducts, offshore trusts, Bancassurance benefits and services. Gulf FinanceHouse, one of the leading Islamic investment banks in the region, is thelead sponsor of Excellency Wealth Management. We are also offering ourclients with one of the most powerful debit and credit cards within theUAE, hosting a comprehensive bouquet of benefits and services such asluxury travel services, lifestyle management services, and exclusive hautecouture diamond designers and much more." ADCB is hosting its first Excellency Wealth Management Centre in theirnewly renovated Corniche Branch, which was opened recently to the public.