Abu Dhabi Islamic Bank (ADIB) has launched a remote sales platform allowing customers to converse with the bank and apply for personal finance, covered cards, takaful, and other banking products without having to leave their homes.

A first of its kind in the UAE, the platform is equipped with virtual banking tools, including online application and electronic signature services, providing customers with a seamless and convenient banking experience. The platform also integrates virtual communications tools, including video conferencing and real-time screen sharing, to boost collaboration between customers and sales representatives, ADIB said in a statement. 

Samih Awadhalla, Head of Retail Distribution at ADIB, said: “In recent months, we have witnessed a strong uptake for digital services with 75% of our customers now enrolled through the bank’s digital channels. In response to this accelerating demand, we have developed a virtual banking sales solution that blends the convenience of an easy-to-use digital platform with a highly personalized service delivered by our team of retail banking experts.”

ADIB has seen a significant surge in customer demand for its digital banking services in 2020. Around 94 percent of ADIB’s banking transactions, including fund transfers, are conducted digitally and 65 percent of customer updates are made through the bank’s digital channels.  In addition, 50 percent of new ADIB customers have opened their accounts digitally.

(Writing by Seban Scaria; editing by Daniel Luiz)


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