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Training courses across various business units are custom designed to provide global best practice service solutions
Dubai - du University, started earlier this year, is set to launch its latest addition to hone the talents of employees and drive customer satisfaction levels higher.The Retail Sales & Service Academy and the Enterprise Sales Academy, launched in August, aim to provide the relevant training and development to du employees that is aligned with evolving customer expectations.
Speaking about the planned training to cater to evolving customer needs, Ibrahim Nassir, Chief Human Capital and Administration Officer, du said:"Our aim is to facilitate a transformation by changing mindsets and creating a ubiquitous culture of service. With the Retail Sales & Service Academy we are providing the relevant tools and fostering an environment that enables our staff to directly impact customer experience across the various touch points: online, through our call centre, and face-to-face at du retail stores and outlets. As an Emirati business, our aim is to set the benchmark for all other organisations within the UAE when it comes to training and development of staff to consistently improve the customer experience."
du is collaborating with experts from Vodafone, so that it can deliver global best practice customer service training through its Retail Sales & Service Academy.
Always looking to improve its customer service models, du introduced in-store video retail support last year, allowing walk-in customers to interact with service agents through a video conferencing system. In an ongoing effort to engage customers and meet their changing needs, du will continue to update its retail experience across store locations around the region. These updates will eventually encompass all of du's customer interactions; at its online shop, social media channels, as well as face-to-face. In line with this initiative, du offers staff that engage directly with the customer the opportunity to become more than just sales representatives, and to act as trusted advisors - consulting subscribers about offers, services, promotions and deals best suited to them.All du Retail store staff in both own and franchisee operated stores will be enrolled in the Academy to ensure a uniform customer experience across all retail touchpoints.
The duRetail Sales & Service Academy and du's Enterprise Sales Academy, offer training programmes that teach enterprise sales staff to diversify from product based to solution based sales. Staff are being trained also to understand both customer needs and retention in the enterprise segment. All Enterprise Business staff including Directors and Account Managers will go through the training programs as a part of their role requirements towards building the du way of sales & service.
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About du
We started operating in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, we serve more than 7.5 million individual customers and over 80,000 businesses in the UAE. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.
We won the Gallup Great Workplace Award. Our recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis. We are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among our other laurels, we also have the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of our green retail outlet.
du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name 'du'.
For further information, please contact:
Maryam Al Balooshi
PR Lead(Corporate)
Brand & Communications
du
Mobile: +971 55 953 0523
Email: maryam.albalooshi@du.ae
Paramita Chakrabarti
LeoComm PR
Tel: +971 4 367 6159
Mobile: +971 55 6088674
Fax: +971 4 367 2615
Email: paramita.chakrabarti@leocommpr.com
© Press Release 2015
