~ Rishtey Asia reaches out to viewers across more than thirty five countries including UAE, Kenya, Tanzania, Uganda, Mauritius, , Singapore, Australia and New Zealand ~
Dubai: Viacom18, one of India's fastest growing entertainment networks announced the launch of the Hindi variety entertainment channel "RISHTEY ASIA" for viewers in Asia Pacific and Middle East on 16th September at The Mint Leaf of London. The event was hosted by Anuj Gandhi, Group CEO of Indiacast and Sachin Gokale, Business Head - Middle East and Africa.
The channel will be the first-of-its-kind variety entertainment channel in these markets catering to the evolving needs of viewers in the APAC and MENA region through a content line-up boasting of multi-cultural shows from India, Pakistan and Turkey. RISHTEY ASIA is now being beamed to households across more than thirty five countries in the region.
Commenting on the development, Raj Nayak, CEO - COLORS & Rishtey, said, "Since its launch, RISHTEY has been steadily rising on the popularity charts across the world. As RISHTEY expands its footprint in Asia, we are happy to see the petal brand strengthen its position in other regions. We are confident that the content will appeal to RISHTEY ASIA's viewers in the new regions and tug at their heartstrings as much as it has resonated in India."
Speaking on the launch, Anuj Gandhi, Group CEO - IndiaCast, commented, "After receiving an encouraging response from viewers in UK and USA, we are now looking at expanding our reach in the APAC, Middle East & African regions. RISHTEY ASIA is a wholesome entertainment channel which connects everyone in the family making it a preferred entertainment destination for viewers. With the channel now being available across more than thirty five countries, we are strengthening our ties with distribution networks to engage with a larger audience segment."
The channel is showcasing the best of multi variety content from Indian, Pakistani and Turkey along with blockbuster Bollywood films like Raanjhanaa, Humpty Sharma Ki Dulhaniya, Gabbar and many more. The channel is all set to premiere an award winning Turkish drama, PabbandIshq - a dramatic love story interwoven in complex relationships, some of the other offerings are Nail Polish, a small town girl's tryst with the fashion industry, Aasmonon Pe Lika Hai - a passionate young love story, Siyaasat - the story of the legendary Noor Jehan and Salim set amidst passion and intrigue and Dariba Diaries- crime series based in 19th century India. With an understanding of audience segmentation across geographies, RISHTEY ASIA's weekend primetime offerings has been customized to every market's viewing needs.
Speaking about the channel and its commitment, Sachin Gokhale, Business Head - Middle East & Africa said, "We have thoroughly studied the content need gaps existing in the South Asian TV space in Middle East, Africa and Asia Pacific regions & through Rishtey, have created a unique channel with carefully handpicked content that will fill those gaps & deliver never before seen entertainment to our viewers. The channel has carefully put together the best content across various genres ranging from drama, lifestyle and kids, to youth and blockbuster Hindi movies, giving the discerning viewer access to of new and exciting content options. Our content is conducive to creative marketing campaigns, and through the insights provided by our research team, we hope to mobilize and engage audiences online and offline."
In Australia and New Zealand, RISHTEY ASIA will be available on Vision Asia (NZ) Limited, Yupp TV USA INC, Lebara Media Services Limited. Rishtey Asia is available across more than thirty five countries in MENA region through E-vision: Channel No: 642, Du Channel Nos 288 /1532 & Yupp TV, Azam TV, Space TV and Mauritius Telecom in Africa, Digital System of Nepal Pvt Ltd in Nepal, and Scan International Company Ltd in Thailand.
About Viacom 18
Viacom 18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A 50:50 joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people's live through on air, online, on ground, in shop and through its cinema.
About RISHTEY ASIA
RISHTEY ASIA is Viacom18's Mass Entertainment Channel catering to audiences in Middle East and Asia. As a brand, Rishtey is already present in UK and USA, with plans to expand in APEC and MENA countries. The only Indian General Entertainment Channel showcasing Indian, Pakistani and Turkish dramas. It features an exciting programming line-up ranging from fiction, non-fiction and reality shows to live events, blockbuster films, and lifestyle, kids and youth-based programmes. The shows are curated keeping in mind the demographic and psychographic preferences of viewers. Some of the shows that can be seen on the channel include popular series like Kitni Mohabbat hai, Bairi Piya, Dariba Diaries, Siyassat, PabandIshq, Swarg, Bandhan, Siyaasat, Nailpolish and Ekant among others.
About Indiacast
'IndiaCast' is India's first multi-platform 'Content Asset Monetization' entity, jointly owned by TV18 & Viacom18. IndiaCast mandate includes Domestic Distribution, Placement Services, International Channel Distribution & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company channels & content. For Domestic Distribution, IndiaCast manages subscription & placement services for the TV18, Viacom18, A+E Networks | TV18 & ETV channel. IndiaCast aggregates and distributes over 40 channels spanning genres including General Entertainment (Hindi & Regional), Kids, News (Hindi, English, Business and Regional), Music (Hindi & International), Infotainment, Movies (Hindi & English) etc. Internationally, IndiaCast has a portfolio of over 10 channels (including Colors, MTV India International, Rishtey, News 18 India, 5 Colors regional Services and ETV Telegu) that are viewed in over 80 countries as linear services. With a rich content library of 15000 hours across genres, IndiaCast also syndicates content in over 100 countries in 20+ languages (including Hebrew, Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Azeri, Kazakh, Swahili, and English among others). IndiaCast also delivers a wide range of content to various new media platforms including content from over 20 channels from the group across News, Music, Youth & Lifestyle, General Entertainment & Infotainment genre in multiple languages. Apart from Television shows & series, IndiaCast also offers Indian feature films (both Bollywood & Regional) on digital platforms in India and overseas markets. For more information on IndiaCast, log on to www.indiacast.com
For Further Details Contact:
Jinith Joy
Public Relations
+971 52 954 9333 | jinith.joy@mediaagency-me.com
© Press Release 2015
